Sales development in January 2016

The H&M group’s sales including VAT increased by 7 percent in local currencies in January 2016 compared to the
same month last year. In January there was a negative calendar effect of approximately 2 percentage points because
the month had one more Sunday than in January 2015.

The total number of stores amounted to 3,958 on 31 January 2016 compared to 3,541 on 31 January 2015.

Percentage sales development for the month of February and the total sales in SEK for the first quarter
(December-February) will be published in a separate press release at 08.00 (CET) on 15 March 2016.
The Three-Month Report, covering the period 1 December 2015 to 29 February 2016, will be published at 08.00 (CET) on 6 April 2016.

Karl-Johan Persson, CEO

Contact: Communications and Press Department 46 8 796 53 00.

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08.00 (CET) on 15 February 2016.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories,
Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 3,900 stores in 61 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000.
For further information, visit hm.com.