Sales development in October 2016

The group’s sales in October increased by 10 percent including VAT in local currencies compared to the same month 2015.

The total number of stores amounted to 4,269 on 31 October 2016 compared to 3,807 on 31 October 2015.

Percentage sales development for the month of November and total revenue in SEK for the fourth quarter (September to November) will be published in a separate press release at 08.00 (CET) on 15 December 2016. The Full-year Report, covering the period 1 December 2015 to 30 November 2016, will be published on 31 January 2017.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under the EU Market
Abuse Regulation (596/2014 /EU). The information was submitted for publication by the abovementioned person at 08.00 CET on
15 November 2016. This press release, along with additional information about H&M, is available at www.hm.com.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,200 stores in 64 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000. For further information, visit hm.com.