SALES DEVELOPMENT IN SEPTEMBER 2013

In September 2013, H&M Group total sales including VAT in local currencies increased by 7 percent compared to the same month the previous year. Sales in comparable units decreased by 2 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. September sales were negatively affected by calendar effects of approximately 2 percentage points.

The total number of stores amounted to 3,006 on 30 September 2013 versus 2,669 on 30 September 2012.

Percentage sales development for the month of October will be published on 15 November 2013 at 8.00 (CET).

Karl-Johan Persson, Managing Director                              

  
Contact person: Nils Vinge, Head of IR,     +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08.00 (CET) on 15 October 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the Group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has more than 3,000 stores in 53 markets. In 2012, sales including VAT were SEK 140,948 million and the number of employees more than 104,000. For further information, visit hm.com.