Sales development in September 2016

As previously communicated in the nine-month report on 30 September 2016, the unseasonably warm weather in
September had a very negative impact on the H&M group’s sales in the month of September. The group’s sales in
September increased by 1 percent including VAT in local currencies compared to the same month 2015.

The total number of stores amounted to 4,204 on 30 September 2016 compared to 3,733 on 30 September 2015.

Percentage sales development for the month of October will be published on 15 November 2016.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under the EU Market
Abuse Regulation (596/2014 /EU). The information was submitted for publication by the abovementioned person at 08.00 CET on
17 October 2016. This press release, along with additional information about H&M, is available at www.hm.com.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is
to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other
Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,200 stores in 64
markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more
than 148,000. For further information, visit hm.com.