H & M Hennes & Mauritz AB Full-year report

Full-year (1 December 2018 – 30 November 2019) · The H&M group continued to grow globally in 2019 in an ever-changing fashion industry. The group’s net sales increased by 11 percent to SEK 232,755 m (210,400) in the 2019 financial year. In local currencies, net sales increased by 6 percent. The ongoing transformation work has contributed to continued positive sales development with more full-price sales, lower markdowns and increased market share. · Gross profit increased to SEK 122,453 m (110,887). This corresponds to a gross margin of 52.6 percent (52.7). · Profit after