Sales development in February and first quarter 2014

In February, the H&M Group total sales including VAT increased by 11 percent in local currencies compared to the same month last year. In the first quarter, i.e. 1 December 2013 to 28 February 2014, sales increased by 12 percent including VAT in local currencies compared to the corresponding quarter last year. Sales in the first quarter converted into SEK increased by 13 percent and amounted to SEK 37,524 m (33,146) including VAT. Sales excluding VAT amounted to SEK 32,143 m (28,392). The total number of stores amounted to 3,192 on 28 February 2014 versus 2,818 on 28 February 2013.