Sales development in May and second quarter 2014
In May 2014, the H&M Group total sales including VAT increased by 19 percent in local currencies compared to the same month last year. Sales in May were positively affected by calendar effects of approximately 3 – 4 percentage points.In June, this will be reversed, i.e. sales will be affected by negative calendar effects of 3 – 4 percentage points. In the second quarter of 2014, i.e. during period 1 March to 31 May, sales including VAT increased by 16 percent in local currencies. Sales including VAT in the second quarter converted into SEK amounted to SEK 44,181* m (36,923).