Haier Launches “Pin Our Parks” Contest in honor of the National Parks Conservation Association

--Pinterest Contest Will Promote the Beauty of America’s National Parks Starting Nov. 27--

NEW YORK (November 28, 2012) – Haier, a leading provider of home appliances and electronics, and proud supporter of the National Parks Conservation Association (NPCA), is launching a Pinterest contest celebrating the beauty of our national parks. The contest introduces Moments to Conserve, a campaign to raise awareness for national park conservation.

Hosted on Haier’s Pinterest page, the Pin Our Parks Pinboard will showcase a collection of stunning images—still-life vignettes showing a moment captured in one of America’s national parks. The ‘Pin to Win’ contest allows followers to pin their favorite Moment to Conserve image from Haier’s board and enter themselves into a drawing to win one of three prizes. The top prize is a Haier ENERGY STAR® qualified refrigerator; second prize will be two Haier soundbars; and additionally there are 50 NPCA memberships up for grabs. All Twitter conversations can be followed with the #MomentstoConserve hashtag.

“As National Parks struggle to maintain funding, it is more important than ever to bring attention to these wonderful treasures,” said James Liess, senior manager of Communications at Haier America. “As a supporter of NPCA, we felt that a Pinterest photo contest would be a fun way to really share the experience people have once they visit a park.”

In addition to showcasing the magnificence of our national parks, the contest also affirms Haier’s commitment to sustainability and the NPCA. The company is committed to building a future where the protection of our natural resources is a priority. In addition to the contest, Haier sponsors a “Tip of the Month” on npca.org. From healthy living to ways to recycle, this new feature will provide monthly content with easy tips for healthy living.

About NPCA:

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice of the American people in protecting and enhancing our National Park System. NPCA and its 750,000 members and supporters work together to protect our National Park System and preserve our nation’s natural, historical, and cultural heritage for our children and grandchildren.  Please visit npca.org for more information. You can also become a Fan of NPCA on www.facebook.com/NationalParks or follow NPCA via Twitter @NPCA.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 80,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $23.3 billion in 2011. Haier is a proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Media Contact:

James Liess, Haier America, 212-594-3330 ext 2006 or jliess@haieramerica.com