Haier Launches New Ultra Thin Soundbar

-- 1.1” Slim Profile Provides Streamlined Look for the Ultimate Home Theater --

NEW YORK, NY (Jan. 4, 2011) – Haier, a leading provider of home appliances and electronics, is introducing one of the slimmest soundbars on the market with the launch of the 40” SBEV40-SLIM soundbar. The 2.1 Channel Soundbar with wireless subwoofer and built-in panoramic virtual surround sound takes entertainment to the next level with crystal clear surround sound and enhanced audio packed into a slim profile.

“Haier’s slim soundbar is one of the thinnest profiles in the market at 1.07" in depth, making this wall-mountable model the perfect accessory for an ultra-slim flat panel television,” said Douglas Lane, president of the Digital Products Group for Haier America. “The HDMI connections provide easy one step setup for the user, which is in line with the strategy for all Haier electronics.”

Haier’s slim profile soundbar utilizes patented digital amplification and digital crossover technology to maximize the capabilities of the thin profile speaker, resulting in a fuller sound. The unit also has a 2.4GHz wireless subwoofer for easy setup and positioning options. The unique structure and harness of the speaker helps keep a very thin profile with a traditional paper cone speaker. The SBEV40-SLIM is a complete sound system with 4x3” mid-size speakers, 2x1” tweeters, and a 5” subwoofer. The speaker system is driven by two 40W Class D amplifiers for the mid-size speakers and tweeters, and 80W for the subwoofer.

Product Features:

-Under 1.1” Slim profile provides a streamlined look that pairs perfectly with your flat screen television.

-2.4GHz Wireless Active Subwoofer produces rich, thundering bass. Wireless configuration makes for a cable-free setup anywhere in the room.

-Dual HDMI provides simple, one cable, direct-to device audio connection to two different sources, whether it’s a Blu-ray player or gaming system.

-2.1 Channel, 280W Powerful Home Speaker System

-Panoramic Virtual Surround Sound widens the sweet spot, creating an enhanced sound experience for that ultimate theater feel.

-Preset EQ Modes let you control sound output with individualized pre-configured settings for Music, Movies, and News.

The SBEV40-SLIM will retail for $349.99.

About Haier

Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Online Press Kit http://www.tradeshownews.com/events/2012-International-CES/Haier/

Media Contact: James Liess, Haier America, 212-594-3330 ext 2006 or jliess@haieramerica.com

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