Haier Showcases Full Kitchen Suite, New Appliance Technologies and Smart Appliances at CES
LAS VEGAS (CES Booth #9826), Jan. 10, 2012 – Haier, the world’s #1 white goods brand, is putting its latest home appliances solutions on display during CES 2012 in Las Vegas, NV. Featured at the Haier CES booth will be Haier’s innovative “Smart Life” internet connected appliances. With Haier’s “Smart Life” refrigerators, washing machines, and air conditioners, users are able to retrieve information and remotely control their appliances either from home or on the go, allowing customers to do more, worry less, and save time. The Haier “Smart Life” system includes home appliance controls, lighting and curtain controls, multimedia entertainment, security alarm monitoring and other outstanding features that together make for a full wireless-controlled network home appliance system. The “Smart Life” solutions are a showcase of Haier’s continuing user-centric innovation for a smarter future.
“CES provides Haier with a global stage to showcase the breadth of our product assortment and highlight key emerging technologies that we are bringing to market around the world,” said Bob Cunningham, EVP of White Goods Group for Haier America. “In the US, 2012 will see a redesign of some of our core product line and an expanded assortment to be able to provide a full kitchen suite.”
With unified network and service based on cloud computing technology, Haier’s Connected Home Appliances offer smart communication between people and their appliances, people and their homes, and their home appliances and the environment. Using a smart phone, computer, and now even a television, consumers can check and interact with the status and power saving levels of all their home appliances. They can also send commands from a smart phone or tablet to control home appliances while out of the house.
Haier’s product portfolio has been designed with many of the most sought-after features found in high-end appliances. Many of Haier appliances have superior features and design elements that you would not normally find at these price points.
As the world’s #1 refrigerator and wine cellar brand, Haier is committed to developing high quality kitchen appliances that offer premium features without the premium price. Our vision is to enhance consumer lifestyles with beautiful, easy to operate appliances for the entire home. The stylish look and quality feel of our integrated refrigeration lineup will be front and center at the Haier booth.
Haier is the world’s #1 laundry brand and CES will showcase the redesign and launch of our top-load laundry line, which has been the core of our business for several years in the US, as well as a sneak peak of the upcoming front-load line.
Haier’s ENERGY STAR® line of built-in dishwashers is offer style and premium features and benefits such as triple filtration technology and SteamRite technology for enhanced cleaning. Haier's EcoWash2 system produces fantastic results with reduced water consumption, using 27% less water and 15% less energy than 2011 ENERGY STAR performance requirements.
Additionally, the booth will feature a demo kitchen with Celebrity Chef Allison Fishman highlighting new products slated for late 2012, including induction and True European Convention ranges as well as warming drawers and microwaves.
About Haier
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.
Online Press Kit http://www.tradeshownews.com/events/2012-International-CES/Haier/
Media Contact: James Liess, Haier America, 212-594-3330 ext 2006 or jliess@haieramerica.com
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