HALOGEN TV PARTNERS WITH SOCIAL TV PLATFORM MISO TO DRIVE INTEREST IN PREMIERE OF “JUMP SHIPP
New App enables viewers to engage in deeper ways as they watch the Halogen TV original series
Friday, October 21st at 9:00pm ET/PT.
Halogen TV, a television network that provides socially-conscious and aspirational programming, has partnered with Miso to enhance the viewing experience for its highly-anticipated original series “JUMP SHIPP.” The announcement was made today by Halogen’s VP of Marketing, Kyle Chowning.
“JUMP SHIPP” is the perfect show for the Miso partnership,” said Chowning. The show’s host, Josh Shipp, constantly encourages people to take a chance on things they’ve never tried before. We’re taking a page out of his book.”
Chowning further noted, “Miso has made the second screen experience of watching television unique and interactive. I’ve used Miso myself and I’m impressed with how they’ve developed a platform that gives audiences new and innovative ways to enjoy content. This is an excellent fit for Halogen TV.”
In JUMP SHIPP, motivational speaker and career advice guru Josh Shipp intervenes in the lives of talented young adults who want to transition from their lackluster livelihood into their dream job, but they don’t know where to begin. Josh steps in by hijacking a potential “jumper” and dropping them into a series of dream job-training challenges to prepare them for what could lie ahead. He then presents them with a once-in-a-lifetime opportunity to quit their current job and pursue their dream job. No matter the goal or the hurdle, viewers will be inspired when real people get a shot at their dreams and decide to JUMP SHIPP. Throughout this emotional process, Josh shows that quitting isn’t for losers, as long as you have a plan and a goal. In fact, sometimes it’s the only way to get the life you’ve always wanted.
Miso will provide an application on the iPhone that will allow viewers to enjoy complementary second-screen experiences for all ten episodes of JUMP SHIPP (whether live, on demand, or via DVR) when they air each Friday at 9/8c beginning on October 21st. Those viewers will have the opportunity to discuss the show, answer cool questions, get insider knowledge, take polls, post instant reactions and make predictions about who will take the leap. Miso will further promote JUMP SHIPP through its blog and on Facebook and Twitter.
And in a first for Miso, anyone who “checks in” to any other Halogen shows, will be rewarded a Halogen TV badge.
For further information on the Halogen TV and Miso partnership, please click here.
About Halogen TV
Halogen features reality-based series, specials, documentaries and films. Our 24-hour schedule highlights humanitarian, eco-entertainment and pop-culture programming supported by an aggressive online, mobile and social media strategy. Halogen inspires viewers to make a difference in their community and the world. Halogen TV – Be The Change.
About Miso
Miso is the creator of the industry-leading social TV platform. Used by entertainment leaders that include Fox, Showtime, NBC, TNT, Starz, QVC, Comedy Central and DIRECTV, Miso makes watching TV more social and more fun as it enables the most comprehensive social TV experience. With Miso, users can easily share what they are watching with their friends, post to social networks, and connect with other fans around the shows they love. Miso is funded by Google Ventures, Hearst Interactive Media and leading angel investors, and is headquartered in San Francisco.
More information about Miso is available at: www.gomiso.com. Follow @gomiso on Twitter.