HAMILTON BEACH BRANDS, INC. EXECUTES EXCLUSIVE FIVE YEAR AGREEMENT WITH SPARKLING DRINK SYSTEM INNOVATION CENTER
TO LAUNCH A FULL LINE OF SPARKLING HOME BEVERAGE APPLIANCES AND FLAVORS
RICHMOND, VA (November 15, 2012) – Hamilton Beach Brands, Inc., (Hamilton Beach) a leader in small kitchen appliances, announced today that it has entered into an exclusive five-year licensing, manufacturing and distribution agreement with Sparkling Drink System Innovation Center S.P.A. ("SDS-IC"), an international marketing and manufacturing company specializing in home beverage carbonation products. Under the terms of the agreement, Hamilton Beach will market and sell SDS-IC’s line of sparkling beverage appliances and related consumables in the United States, Canada, Mexico, and South Korea.
“We are pleased to have SDS-IC as a strategic partner and believe our collaboration will leverage SDS-IC’s existing expertise and significant innovation in home beverage carbonation systems. SDS-IC has clearly established itself as a leader in premium beverage products and appliances, and we are thrilled to be working closely with them to develop a full line of products in this category,” said Scott Tidey, senior vice president, North America sales and marketing, Hamilton Beach Brands, Inc. “We look forward to offering consumers carbonation appliances with features unique to the market, capitalizing on the knowledge SDS-IC brings to the appliance, flavor and carbonation categories and see the partnership as a significant growth opportunity for Hamilton Beach.”
“Hamilton Beach has a long and rich history of providing consumers with innovative household appliances of the highest quality. As a company, quality is SDS-IC’s number one objective,” said Serge Bueno, executive chairman, SDS-IC. “We chose Hamilton Beach to be our partner because they too have a focus on quality and the consumer along with a strong retail presence. We look forward to a long and fruitful relationship with Hamilton Beach.”
Hamilton Beach will showcase the new line of home beverage carbonation products at the 2013 International Home and Housewares Show, March 2-5 at McCormick Place, Chicago, IL.
Mary Beth Brault
Hamilton Beach Brands, Inc.
About Hamilton Beach Brands, Inc.:
Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach products can be found in households and business throughout the world. Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC), and is Headquartered in Richmond, Virginia. Information on innovative Hamilton Beach®, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial, eclectrics®, and Traditions by Proctor Silex® products can continue to be found online at www.hamiltonbeach.com, www.proctorsilex.com and www.commercial.hamiltonbeach.com.
SDS-IC is a marketing, manufacturing and sophisticated business intelligence partner bringing to the market R&D, private labels and OEM for the Home Drinking System category. The company was developed not only to supply consumers with home beverage carbonation products but, most importantly to bring to the market their unique know-how and expertise for this category. SDS-IC offers a range of convenient products and solutions. SDS-IC has offices in Hong Kong, China, Italy, France and Israel. For more information about SDS-IC, visit http://www.sparklingds.com/.