Hancocks Confectionery Launch Revamped Ecommerce Store on Magento Enterprise

Hancocks Confectionery are delighted to announce the launch of their new and improved ecommerce website for trade customers, built with Magento Enterprise.

The evolution of Hancocks latest ecommerce site signals another exciting new chapter for the business.  Hancocks declared 2014 its best year yet with company-wide sales grown by 13.4% to £129m in 2014.  “Our ecommerce venture has seen remarkable growth across both 2014 and 2015 with sales up more than 60% on previous years,” comments Executive Chairman Mark Watson.

“Our continued investment in our web presence and online marketing efforts reflect our serious commitment to the digital channel. Our customers appreciate that we are working hard to offer them more choice, more convenience and better service at every touch-point of our business.

The latest evolution of our ecommerce site, is a combination of the need to improve overall site performance to cope with the increase in demand and the complexities of our fulfilment operation.  We’ve also taken on board our customer’s feedback over the past 18 months and used this as an opportunity to improve the design and functionality in order to continue delivering a fantastic online buying experience for our customers.”

Hancocks chose Magento Enterprise as their preferred ecommerce platform of choice.  The rich functionality and power of Enterprise gives Hancocks the ability to scale their sales with confidence, whilst attracting and retaining more customers with rich functionality including personalisation, improved on-site merchandising and powerful search capabilities to name but a few.

Robert Williams, Managing Director of Magento Solutions Partner Williams Commerce, Hancocks digital partner for the last two and a half years says; “Magento Enterprise offers a superb ecommerce solution for the Hancocks business.  The Enterprise edition offers optimised speed and performance, complex distributed warehouse integration and will cope with increased demand whilst keeping a secure environment.”

The new refreshed website design offers a new mega menu for easy browsing and a full screen experience for web visitors with bigger images and more products per row to enable busy trade buyers to buy in bulk efficiently and quickly.

To see the new website in action go to www.hancocks.co.uk.

Notes for Editors.

• The Hancocks Confectionery business has been supplying sweet shops and independent retailers across the UK and abroad since 1962.
• Particularly known for their range of pick and mix sweets, Hancocks are creators of the popular and bestselling Kingsway brand.
• Hancocks today is the leading supplier of wholesale sweets and chocolates, serving over 28,000 business throughout the UK and Ireland via their 20 cash and carry depots nationwide and their online B2B store serving the UK.

For further press information please contact natalie.panter@hancocks.co.uk at Hancocks Confectionery.