More satisfied Private Banking customers, yet again

Handelsbanken has received high ratings for its personal commitment, fast service, and expertise in advisory services for wealth management and asset management in Kantar Sifo Prospera’s annual Private Banking survey. Customers ranked Handelsbanken top among major banks and second overall in Private Banking. This year’s survey also showed that Handelsbanken is the market player whose ratings have improved most.

“At Handelsbanken, Private Banking customers have access to a network of specialists, such as lawyers, insurance specialists and experts in the field of forestry and farming. Coupled with this, they also have their own personal contact at their local branch to help them with their day-to-day finances. Together, we are able to put together a unique team for the customer,” says Hanna Norström, Head of Private Banking at Handelsbanken.

The areas most appreciated by customers
According to Kantar Sifo Prospera, factors such as a strong investment expertise, a genuine personal contact and high ethical standards are of particular importance to customers. Handelsbanken consistently received high ratings in all these areas.

The results of the survey demonstrate once again that a proactive approach and regular contact with the customer are important for customer satisfaction. Handelsbanken is the market player whose ratings have improved most since last year. A year in the midst of a pandemic has resulted in a greater need for digital meeting places, requiring a more tailored approach for all types of customer meeting.

“Our rapid transition to digital customer meetings and events has enabled us to reach a greater number of Private Banking customers throughout Sweden. The personal contact with the customer is crucial, regardless of whether the meeting is face-to-face or online,” says Hanna Norström, and continues:

“At Handelsbanken, we have been intensifying our focus on business development in Private Banking. We have been building a solid platform that has enabled us to further enhance both the customer experience and our offerings. The results of the Kantar Sifo Prospera survey show that we are moving in the right direction,” says Hanna Norström.