Eden Stanley chosen for landmine campaign
The Eden Stanley Group has been chosen by Handicap International UK to deliver an innovative integrated campaign highlighting the threats people continue to face from landmines and cluster bombs around the world. The campaign will be specifically aimed at young people and will launch in September.
The Eden Stanley Group has been chosen by Handicap International UK to deliver an innovative integrated campaign highlighting the threats people continue to face from landmines and cluster bombs around the world. The campaign will be specifically aimed at young people and will launch in September.
15 years ago, in December 1997, the Mine Ban Treaty banned landmines; in 2008 a further convention addressed cluster munitions. Despite these legal breakthroughs, landmines and unexploded cluster bombs continue to kill and maim civilians daily. One third of casualties are children. The total number of survivors needing life-long help continues to increase as these weapons lie hidden long after a conflict has ended.
This will be Handicap International UK’s first campaign of this style and scale. While details are in development, it will use digital, PR and advertising to harness the power of social media and engage young people to take action on an issue which they may not even know is still a problem.
Joe Barrell, founder of Eden Stanley said: ‘As we gear up to the International Day of Peace this September, I was shocked to learn that there are still more than 100 million landmines laid across the world. So we are delighted to be working with Handicap International UK, an organisation bold enough to reengage youth in this serious and forgotten issue. We’re going to try something a bit different this time – it won’t be a typical charity campaign – we need to tap into the motivations of teenagers and young adults, connect them with landmine victims, and mobilise them on their own terms.’
Beatrice Cami, Head of Fundraising and Communications at Handicap International UK said: ‘We are very pleased to be collaborating with Eden Stanley on this exciting new campaign. Every day, Handicap International teams witness the terrible impact of these weapons, and meet victims who are unable to access the support they need. One third of victims are young people, and that’s why we’re taking action to remind young people here in the UK that this terrible threat has not gone away.’
The campaign will coincide with the International Day of Peace on 21st September. It is part of an EU-funded three-year awareness-raising project being carried out by Handicap International across five countries.
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Notes to Editors
For more information/interview please contact
Joe Barrell on 07717 133553 or Victoria Rae on 07956 612704
The Eden Stanley Group is an independent and integrated communications, marketing, advertising, digital and PR agency specialising in non-profit clients www.edenstanley.co.uk
Handicap International is an international aid organisation working in situations of poverty and exclusion, conflict and disaster in over 60 countries worldwide. Its activities include clearing landmines and unexploded ordnance, preventing mine-related accidents, assisting survivors with rehabilitation and inclusion and advocating for the universal recognition of their rights. Handicap International is a co-laureate of the 1997 Nobel Peace Prize and a founding member of the International Campaign to Ban Landmines and the Cluster Munition Coalition.
www.handicap-international.org.uk
The Mine Ban Treaty (December 1997) has been signed by 160 states, banning the use, production and stockpiling of landmines and committing to the destruction of stockpiles, demining and assistance to mine victims.
The Convention on Cluster Munitions (2008) came into force in August 2010 and has been ratified by 72 states and signed by 111, banning the use, stockpiling, production and transfer of cluster munitions.
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