HANRO Trend Collection Spring/Summer 2018
"Modern Elegance"
In the fast pace of today’s life and times of digitalization, we are more and more looking for personal freedom, calm moments and individuality. We are longing for laid-back, individual outfits that are modern and in step with latest trends as much as we strive for sophistication and timelessness.
Our backdrop of the town of Biarritz mirrors this contrast as the setting for the Spring/Summer 2018 campaign. The small town, located on the Atlantic coast of Southern France, is a former luxury retreat of the aristocrats. The elegant seaside resort has most recently turned its image into a cool and contemporary destination, being one of the best surf spots in Europe. Visitors love the glamorous nonchalance as much as the calmness and the raw nature of Biarritz.
This distinctive mix of classic, elegant chic and contemporary casualness is perfectly reflected in the new HANRO collection. Staged in front of the impressive Atlantic coast with the magnificent waterfront, rocky cliffs, long sandy beaches and elegant promenade, the collection is feminine and sophisticated, yet it still features a modern look and a certain laissez-faire feel.
Women's collection: Airy natural fabrics, tulle, chiffon and botanical inspired laces and embroideries provide summery lightness. A new femininity is revealed in romantic, natural designs. Variations of blue, red and golden yellow, as well as soft beige shades and refined prints round off the look. ‘Lingerie to ready-to-wear’ and new, modern loungewear are increasingly blurring the boundaries between lingerie, sleepwear and casualwear, thus opening the door for versatile all day styling options for inside or out.
Men's collection: Easy-going, fashionable outfits and classy casualwear offer a perfect balance between summery freshness and laid-back relaxation - for all of the adventures that summer holds for us. Comfort and a well-groomed style is guaranteed, around the clock, inside or out. The coordinated underwear, nightwear and loungewear styles can be mixed and matched for timelessly modern yet individual, easy outfits.
Inspiring sensuality, timeless elegance, and modern distinctiveness – this is the new HANRO collection for Spring/Summer 2018. Let summer begin!
High resolution images are here available for download:
- WOMEN: https://www.dropbox.com/sh/ali9nqlosa3agnf/AADugQOEcoLTn-f1U77qRWp2a?dl=0
- MEN: https://www.dropbox.com/sh/7c6tg383qy7oco9/AACZGfb2YSqClcqrEtJCpS5xa?dl=0
Full collection texts are available below or here for download.
For further questions or statements from our product & design team, please do not hesitate to contact me.
Best regards from HANRO
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Nina Rehmann | HANRO International | 0043 5523 505 6735 | nina.rehmann@hanro.com | www.hanro.com
COMPANY INFORMATION:
HANRO of Switzerland – Pure luxury on skin! HANRO is an international luxury brand for lingerie, daywear, nightwear and loungewear for ladies and men. Ever since it was founded in 1884 by Albert Handschin and Carl Ronus in Switzerland, the company has stood for Understated Luxury, natural elegance, and garments which are a pleasure and comfort to wear. HANRO products are marked by highest quality standards and excellent craftsmanship. The careful development of unique materials from natural fibers, ingenious designs and decades of tradition, combined with technical innovations, are what make HANRO such a distinctive brand. HANRO products are produced almost exclusively within Europe. In 1991, HANRO joined the Austrian Huber Group. Today, HANRO can be found at the most exclusive stores in 50 countries.
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