New HANRO Stores in Moscow and Kiev
HANRO is expanding in Eastern Europe: The premium underwear brand opened the first monobrand boutiques in Russia and Ukraine with new stores at Gulliver Center Kiev and luxury shopping mall GUM in Moscow.
HANRO is continuing its retail expansion: The internationally known brand for high-quality lingerie, nightwear and loungewear for women and men has opened two monobrand stores last month. Beginning of June saw the start of the new Ukrainian store in Kiev. Now the Russian store at well-known luxury shopping mall GUM located in the heart of Moscow at the Red Square is opening its doors. The two new boutiques are the first monobrand stores of HANRO in Eastern Europe ever. After the recent opening of the Swiss HANRO stores in the premium resort of Gstaad and at Zurich Airport in March, it is already the fourth store opening of HANRO this year.
The new store in the Ukraine is situated in a prime location directly in the center of Kiev at Gulliver Center, one of the largest shopping malls in the Ukraine. HANRO is offering its luxurious lingerie, nightwear and loungewear on a sales floor of 60 sqm in size.
Also the new HANRO boutique at the famous shopping center GUM in Moscow is showing a broad selection of women’s and men’s products on a sales floor size of 57 sqm. The internationally renowned luxury shopping mall GUM in the center of Moscow is one of the most popular shopping locations in Russia. The established building stands out with its impressive appearance and extraordinary, neoclassical architecture, which is also reflected in the striking vaulted ceiling of the new HANRO store.
Stephan Hohmann, CEO of HANRO, comments on the opening of the stores: „The new stores in the capitals of Russia and the Ukraine represent an important step for HANRO’s brand presence in these countries. Both stores are situated at THE top shopping locations of their towns. These flagship stores will strengthen the visibility and the image of the brand and help to push the already strong growth in these regions.”
Apart from Moscow and Kiev, HANRO monobrand stores can be found in New York, London, Peking, Amsterdam, Rome, Munich, Vienna, Graz, Gstaad and Zurich airport. HANRO products are available at 50 countries all over the world at the best shopping addresses.
Moscow Store images are here available for download in high resolution:
https://www.dropbox.com/sh/29bcsocikdrbr8b/AACSetd0EC7Xr4ZslLfZBY7za?dl=0
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For further information, images, statements or interview requests, please contact:
Nina Rehmann | HANRO International | 0043 5523 505 6735 | nina.rehmann@hanro.com | www.hanro.com
COMPANY INFORMATION:
HANRO of Switzerland – Pure luxury on skin! HANRO is an international luxury brand for lingerie, daywear, nightwear and loungewear for ladies and men. Ever since it was founded in 1884 by Albert Handschin and Carl Ronus in Switzerland, the company has stood for Understated Luxury, natural elegance, and garments which are a pleasure and comfort to wear. HANRO products are marked by highest quality standards and excellent craftsmanship. The careful development of unique materials from natural fibers, ingenious designs and decades of tradition, combined with technical innovations, are what make HANRO such a distinctive brand. HANRO products are produced almost exclusively within Europe. In 1991, HANRO joined the Austrian Huber Group. Today, HANRO can be found at the most exclusive stores in almost 50 countries.
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