Ragnar Relay Series announces partnership with Nuun electrolyte drinks
Ragnar Relay Series announces partnership with Nuun electrolyte drinks
Kaysville, Utah – Ragnar Relay Series, one of the fastest growing endurance races across the United States, today announced the addition of Nuun, the first company to separate electrolyte replacement from carbohydrates in a sports drink, as the official sports performance drink of the Ragnar Relay Series through 2014.
Seattle-based Nuun is the number one selling sports tab in the running, cycling and outdoor specialty marketplace, known for its self-dissolving, sugar-free electrolyte tab that has revolutionized the sports drink.
Participants in upcoming Ragnar Relay Series events will see Nuun products throughout each event, including product samples at start and finish line areas, signage throughout the course, and ongoing presence throughout RagnarRelay.com. Additionally, Nuun will provide regular hydration tips on “Blognar,” the official blog of Ragnar Relay Series.
As part of the partnership, Ragnar Relay Series and Nuun will also partner on a national contest tied to Ragnar’s season opener in the Florida Keys in early January. Hosted on Ragnar’s Facebook page beginning December 19, 2012, the contest will allow running enthusiasts to enter for a chance to win a free team to the 2014 Ragnar Relay Florida Keys, a consistent sell-out Ragnar.
“Nuun has established itself as the premiere sports hydration drink of choice for endurance athletes in the running and cycling industry,” said Dave Klewan, vice president of corporate partnerships at Ragnar Relay Series. “To have them on board for the next two years is a great fit for our runners and our overall brand.”
"We look forward to hydrating Ragnarians across the country", said Mason Reay, CEO of Nuun. "The Ragnar races have become destination events for runners. Having participated in Ragnar relays ourselves, the team environment creates a unique running experience that we are excited to be a part of."
Other Ragnar Relay Series national sponsors include Petzl, Clif Bar, SweatVac, Monster Beverages, Nuun and Scott James Jewelers. To learn more about the Ragnar Relay, visit www.ragnarrelay.com
About Nuun
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in cycling, running, triathlon, golf, outdoor, and general fitness. Eight years later, Nuun Active Hydration is the #1 selling sports drink product in bike, run, outdoor specialty and outdoor chain stores. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries. To learn more and find stores in your local area, visit www.nuun.com.
###
Matt Braun
Ragnar Relay Series
414.270.8350
www.ragnarrelay.com
About Ragnar Events, LLC
Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. Teams of 12 run this 200-mile relay in the course of two days and one night. They connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories. Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 160,000 people have run in the Ragnar Relay Series presented by Nordic Track, which boasts 15 races and is growing every year. Visit www.ragnarrelay.com for race dates and exact locations.
Tags: