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HARMAN and Baidu Form Global Partnership to Develop Speech-Enabled Smart Speakers

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BEIJING CHINA HARMAN International Industries, Incorporated (NYSE: HAR), the premier connected technologies company for automotive, consumer and enterprise markets, and Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, announced today a global partnership at the annual Baidu World conference. Through this partnership, HARMAN will deliver high-quality audio solutions to innovative speech-enabled smart speakers, integrated with Baidu’s advanced Artificial Intelligence (AI) technology.

“Consumers want a connected lifestyle that elevates their everyday experiences. To realise the power and potential of this demand, HARMAN is focused on delivering technologies and solutions that offer sophisticated functionalities, personalised user interfaces and, importantly, seamless integration from home and work to the car and on the go,” said Dinesh Paliwal, Chairman, President, and CEO of HARMAN. “We are excited to expand HARMAN’s relationship with Baidu, which started with Connected Car implementing Baidu’s Car Life, an industry first that led to further development with smart audio speakers integrating Baidu’s AI capabilities. Now consumers will have the best of all worlds with flawless sound quality, award-winning Harman Kardon design and advanced speech-enabled capabilities for an exceptional listening experience.”

“The partnership between Baidu and HARMAN will let consumers use natural voice control to experience premium quality sound and on-demand services,” said Andrew Ng, Chief Scientist of Baidu. “HARMAN will integrate a range of AI technologies from Baidu, including speech recognition, natural language processing and speech synthesis.”

In January 2015, HARMAN Connected Car and Baidu entered into a strategic collaboration to launch CarLife, a vehicle networking solution that offers advanced Internet capabilities, entertainment features and location-based services on HARMAN's in-vehicle infotainment head units designed for the Chinese market. The new Kia K5 infotainment system developed by HARMAN Connected Car China is the industry’s first in-vehicle infotainment system with Baidu CarLife that passed the Apple MFi certification. The new system is compatible with both Android smart phones and iPhones, opening a new era for smart phones and car connection in the Chinese market.

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Melissa Wicks
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e: mel@elan-pr.com

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 29,000 people across the Americas, Europe, and Asia and reported sales of $6.9 billion during the 12 months ended June 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

About Baidu 

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

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