HARMAN Unveils Harman Kardon Audio System on the new Alfa Romeo Giulia
Harman Kardon audio systems delivers detail-centric sound, enhancing the luxury driving experience
International Motor Show (IAA), Frankfurt, September 17, 2015 – HARMAN International Industries, Incorporated (NYSE: HAR), the premier connected technologies company for automotive, consumer and enterprise markets, has announced the new Alfa Romeo Giulia will come equipped with the latest Harman Kardon® audio system, extending its existing partnership with HARMAN to furnish Alfa Romeo vehicles with premium HARMAN-branded audio systems.
Fitted with audio from Harman Kardon, known for its seductive, crisp audio quality, the sound experience in the new Alfa Romeo Giulia will enhance the driver and passenger experience given its rich, unparalleled output. Alfa Romeo brings to life a host of emotions with its rich history and captivating mix of state-of-the-art technology, race–inspired performance, sportiveness and sleek styling. Harman Kardon automotive audio complements the legendary Alfa Romeo driving experience with truly customized solutions and an optimal blend of exemplary build quality and distinguished design touches to achieve audiophile sound quality.
As a brand, Alfa Romeo ensures that every detail adds up to a complete and unique experience. The all-new Alfa Romeo Giulia provokes the senses, is quintessentially Italian, and unmistakably Alfa Romeo, creating a luxurious yet sporty driving experience fitted with Harman Kardon speakers to encapsulate the most advanced audio experience with laser instrument precision for the discerning and sophisticated music lover.
“We are delighted Alfa Romeo has chosen to extend its collaboration with HARMAN by implementing this superior audio system to its newest vehicle, the Alfa Romeo Giulia,” said Michael Mauser, President, Lifestyle Audio Division at HARMAN. “Our state-of-the-art audio system complements the overall feeling of luxury and sportiveness the Alfa Romeo Giulia’s design exudes.”
Harman Kardon sound on the Alfa Romeo Giulia
The Harman Kardon system for Alfa Romeo Giulia captures detail-rich acoustics through enhanced sound control and superior high sound output. At the heart of the system lies a high-performance, yet compact, 12-Channel Class-D amplifier weighing just 1.3 kilograms. The amplifier works to efficiently distribute premium sound quality through the vehicle’s impressive 14-speaker 360° sound spectrum while simultaneously producing crisp audio quality. Logic 7® processing also drives the vehicle’s three-dimensional surround sound from stereo recordings. With this thoughtfully designed audio system, passengers receive the most authentic audio quality Harman Kardon is known for.
Harman Kardon at the Alfa Romeo Booth at IAA 2015
IAA attendees will be able to experience Harman Kardon’s iconic audio quality at the Alfa Romeo booth, where HARMAN will showcase a wide variety of Harman Kardon home and car audio offerings, including the Harman Kardon HKTS 65 5.1-channel home theater speaker system, Harman Kardon Aura and Harman Kardon Onyx wireless home speakers. IAA attendees will also have the opportunity to learn more about the integrated Harman Kardon audio system in future Alfa Romeo Giulia vehicles.
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Press Contact
Elan PR Ltd
Nick Bailey
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e: nick@elan-pr.com
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems; audio and visual products, enterprise automation solutions; and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 27,000 people across the Americas, Europe, and Asia and reported sales of $6.2 billion during the 12 months ended June 30, 2015. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
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