New Toyota C-HR Model Rocks Out With JBL Premium Audio System
Sound System Designed for Toyota C-HR Delivers Concert Hall-Like Experience In Your Car
STAMFORD, CT – HARMAN International Industries, Incorporated (NYSE:HAR), the premier connected technologies company for automotive, consumer and enterprise markets, today announced it is supplying a tailor-made JBL premium audio system for the new Toyota C-HR, featuring two newly designed acoustic JBL wave guides for a concert hall-like sound experience. The interior design of the Toyota C-HR and its new audio system will be unveiled for the first time to the public at the upcoming Paris Motor Show.
With its custom tuning and tailor-made components, the JBL system has been designed to help the Toyota C-HR, or Coupé High-Rider, stand out both within the Toyota line-up and in its segment. Drivers of the Toyota C-HR will be able to enjoy the same GRAMMY and Oscar-winning JBL sound they enjoy in their home and through their headphones or portable speakers. Two newly-designed acoustic JBL wave guides, known as Horn Tweeters, increase the sound dispersion: you hear a cleaner sound over a wider area. Thanks to the acoustic wave guides, the JBL sound system gives drivers big, rich sound and a feeling they’re at a venue like UK’s O2 Arena or New York's Madison Square Garden.
JBL conducted an in-depth customer analysis before designing the system. It resulted in a front cabin orientation, and a precisely integrated, A-pillar-mounted horn tweeter – a JBL system signature – to deliver crisp, clear sound. Because various elements of the interior such as the windows, sunroof and upholstery can have a significant impact on system sound quality, the system is the result of a particularly close collaboration between JBL and Toyota's engineers from early in the design process.
The high performance nine-speaker JBL sound system comprises the two 25 mm horn tweeters and acoustic wave guides, plus two 80 mm wide-dispersion midrange speakers and two 170 mm sub-woofers in the front of the Toyota C-HR, and, in the rear, two 150 mm full-range speakers and a 190 mm sub-woofer in a dedicated, 10-litre, ported enclosure – all powered by a 576 Watt stereo amplifier. Available in combination with the navigation option, the JBL premium audio system also incorporates lossless audio encoding.
In a custom blend of art and science, JBL selects, places, and fine-tunes each speaker to sound perfect in a car's interior. The engineers at JBL spent hundreds of hours precisely tuning the system in the Toyota C-HR to deliver a bold, powerful soundtrack for drivers and passengers alike. Quality is the common focus of both companies, which has resulted in the all-new, uncompromised premium audio system specifically tailored for the Toyota C-HR.
“The brand new Toyota C-HR was painstakingly designed to establish a new direction amongst mid-sized crossovers, and we needed a tailored audio system that would match this new vision,” said André Schmidt, Marketing Director at Toyota Motor Europe. “JBL understands our new direction and designed this industry-leading audio solution specifically for the Toyota C-HR customer.”
“As JBL’s relationship with Toyota reaches a 20-year milestone, we see this latest collaboration as a perfect way to celebrate. The powerhouse JBL audio system in the Toyota C-HR will further bring to life the already excellent Toyota driving experience,” said Michael Mauser, President, Lifestyle Audio Division at HARMAN. “Whether listening to the radio, streaming music from your mobile device or connecting your MP3, the JBL premium sound system provides consistently stunning sound on the road.”
JBL is a force behind music's most pivotal moments — revolutionary recordings, legendary concerts like Woodstock, and record-breaking rock tours. For the last seven decades, it has delivered nothing but the best in its industry-leading audio in concert venues, in the home, and of course in the car. The partnership between JBL and Toyota started in 1996 and has been successfully expanded regularly during that time. JBL audio systems are used in major concert halls, venues and stadiums throughout the world, including 80% of live concerts, 70% of all recording studios and 90% of all THX-certified movie theatres.
Toyota and HARMAN are showcasing this technology at the Paris Motor Show in the Toyota booth from 1-16 October 2016. Visitors can also experience a specially designed Toyota C-HR studio app that will allow them to mix their own music and hear it in the car.
Press Contact
Elan PR Ltd
Melissa Wicks
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e: mel@elan-pr.com
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 29,000 people across the Americas, Europe, and Asia and reported sales of $6.9 billion during the 12 months ended June 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
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