Testing Marmite – do you love it, or hate it?
Researchers at Harper Adams University College investigate public's perception of MarmiteYOU might love it, you might hate it, but researchers at Harper Adams University College are hoping to find out what the public really thinks of popular spread, Marmite. Questionnaires have been distributed and taste tests have taken place to calculate what proportion of the population likes or dislikes the product, whether it is seen as an ‘iconic’ brand, and if they do like it, whether they can tell the difference when compared to rival products. The research is being replicated in other