Hästens Introduces An All Blue Sleepwear Collection
If you can’t get enough of navy blue, one of this year’s standout colours, you will not want to miss Hästens sleepwear collection for 2015. Made in royal navy, Hästens signature colour, this range features seven sleepwear items that will be available in Hästens stores from end of November.
In the past, Hästens sleepwear has only included unisex items such as robes and pyjamas, making this collection, which is tailored to both men and women, part of a whole new venture.
“Expanding into luxury sleepwear is the next, logical step for us,” said Bretton Essex-Evans, Head of Product Development at Hästens. “We are particularly excited about this collection as it was designed to celebrate Hästens new brand identity, which features royal navy.”
All sleepwear items will be presented in Hästens new signature box with the brand’s new logo, making them ideal for gifting.
PRODUCT DETAILS WOMEN'S SLEEPWEAR
• Camisole, shorts, nightdress and kimono, featuring subtle brand labeling.
• The camisole, shorts and nightdress in a soft modal blend are comfortable with stretch ability, resistant to shrinking and fading. Coordinating the collection, the items have accents of silky satin, to match the kimono worn over or alone.
• Available in five sizes: S, M, L, XL, XXL.
• Prices: Camisole €50, Shorts €40, Nightdress €70, Kimono €110
PRODUCT DETAILS MEN'S SLEEPWEAR
• Trousers and t-shirt with short or long sleeve, featuring an embroidered logo.
• Made of a naturally soft cotton blend, durable and comfortable with stretch ability.
• Available in five sizes: S, M, L, XL, XXL.
• Prices: Trousers €50, T-shirt €50
For more information, please contact:
Mary Petrini, Marketing Manager EMEA, Hästens Sängar
tel: 46 703 70 43 80, email mary.petrini@hastens.se
Since 1852, Hästens has been committed to crafting the best sleep. The skilled craftsmen at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and hand-made using only the best natural materials. With operations in over 40 countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds. For more information, go to www.hastens.com.
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