Hawaiian Silky Moroccan Argan Oil announces Drew Sidora as spokes model and brand ambassador for product line
Drew Sidora will be part of a fully integrated national and international marketing campaign including TV, print, billboard and digital
CHICAGO (March 22, 2013) – AFAM Concept Inc. the makers of Hawaiian Silky is proud to announce its newest brand extension Argan Oil ambassador/spokes model Drew Sidora. Sidora is an actress/singer/songwriter/community leader who has starred in TV BET's popular sitcom The Game, motion pictures: Wild Hogs (Martin Lawrence & Tim Robbins), Step Up (Channing Tatum), White Chicks (Shawn & Marlon Wayans) and the upcoming VH1 music biopic as Tionne 'T-Boz' Watkins the lead singer of 1990's girl group TLC which will be released later this year. She also has been the lead in hit music videos with R&B superstar Trey Songz & reggae artist Sean Paul. Drew will officially introduce herself as brand ambassador of the Hawaiian Silky Moroccan Argan Oil with a TV commercial which will launch in 3rd qtr. 2013 and print, transit and digital components will be added to this campaign.
Hawaiian Silky Moroccan Argan Oil has exceptionally high levels of antioxidant Vitamin E, sulfate and paraben free, high levels of essential fatty acids for intense conditioning & radiant shine and instantly absorbs into hair leaving it sleek, smooth & frizz free creating the Hydrating Sleek Difference.
Within the line, there are products like the Hydrating Sleek No Lye Conditioning Relaxer, Shampoo, Conditioner, Intense Repair Mask, Healing Oil Treatment, Shine Mist, Sleek Edge, Sheen Spray and the forthcoming Leave-In Moisturizer which appeals to women of all hair types who want a sleek look and lustrous shine. Hawaiian Silky Moroccan Argan Oil truly defines the secret to exotic beautiful hair that can be worn in many sleek styling options.
"The excitement Drew Sidora brings to our target audience is phenomenal," explains Connie Curry Sr.VP of Sales & Marketing for AFAM Concept Inc. "She has been a user of the product prior to the endorsement. In addition, she adds an element of Hollywood glamour and stunning beauty from her impressive background in TV, film and music; it is evident she would become a natural fit & spokesperson for the brand." she adds.
Hawaiian Silky is available in select beauty supply stores including Sally's Beauty Supply and online at www.hawaiiansilkyusa.com
The Hawaiian Silky brand has received great feedback throughout the years from customers and bloggers who see the product as a necessity for the natural hair care community. Check out our latest TV commercials for Hawaiian Silky Herbal and 14 in 1 Miracle Worker which have aired extensively domestically and internationally.
About AFAM Concept Inc. /Hawaiian Silky:
AFAM Concept, Inc., manufactures, distributes and markets beauty and personal care products in over 50 countries around the world. AFAM Concept Inc. employs more than 250 employees worldwide, the firm’s corporate headquarters, plant and warehouse occupy an 250,000 sq. ft. facility in Chicago’s Ford City Industrial Park. AFAM Concept Inc. attributes its competitive position to both innovative products and term-loyalty of partnerships and clients.
It is the second-largest private packaging manufacture of ethnic brands. AFAM Concept Inc. product portfolio includes leading hair care brands Hawaiian Silky, Herbal, Argan Oil, Vitale Pro, Vitale, Vitale Olive Oil, Vitale Princess By Nature, Vitale Sensitive Scalp, Vitale Elentee Soy Organics, Vitale Mo’ Body, Vitale Elentee and Vitale Evertone. The Hawaiian Silky brand has consistently provided the customer with over 25 years of quality hair care products.
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David Nobel
773.838.1336 X 115
dnobel@jflabs.com
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