Media Release: A New Era For CMA Marketing

Silverstone, Northamptonshire – Wednesday, October 27, 2010; CMA Marketing, renowned as the marketing force behind motorsport industry heavyweights like Xtrac and AP Racing, is embarking on an ambitious new journey by opening a Silverstone office.

The aim of the new business, to be based at the Silverstone Innovation Centre, is to expand the strategic marketing services already offered by CMA and offer cutting edge marketing solutions. “As the economy comes out of recession, it will be imperative for companies in the motorsport and automotive sectors to be proactive when it comes to marketing themselves, and CMA Silverstone will be here to assist those companies wanting to gain ground quickly,” says Geoff Cook, who formed CMA Marketing 20 years ago. Managing Director of the new office will be Pim van Baarsen, well known throughout the industry through his roles with the Motorsport Industry Association (MIA), Xtrac and Haymarket Exhibitions. “I’ve wanted to start my own motorsport marketing agency ever since I came to the UK, so it is fantastic that we can now make it happen” says Pim. “The opportunity to team up with Geoff was one that was not to be missed. Our collective experience, knowledge and know-how, means that we are in a unique position to offer bespoke and impactful solutions for motorsport and automotive businesses. It also means that there is virtually not a job we can’t do. Creating a website, re-designing a corporate identity, producing film and video, executing a launch campaign, you name it: we have all the resources required to deliver any marketing project to the highest standards.” Geoff agrees the collaboration will offer clients a powerful marketing resource; “Pim and I have known each other for a number of years and, with our different areas of complementary marketing specialisations, our combined force will prove invaluable for companies looking for a marketing edge that will make all the difference to their bottom line.” For further information visit the new CMA Silverstone website at http://www.cma-silverstone.com/ or contact Pim at pim.vanbaarsen@cma-silverstone.com -Ends- Notes to Editors: Please click on the thumbnail below to download the CMA Silverstone logo. Notes on Pim van Baarsen After amassing two bachelor degrees in International Business and Marketing and getting a Masters of International Business (MAIB) title, Pim left the Netherlands and moved to the UK to work in the motorsport industry. During his career, Pim has held roles as Marketing and Project Manager at the Motorsport Industry Association, Customer Manager at renowned gearbox manufacturer Xtrac, and Group Marketing Manager at Haymarket Exhibitions. In 2004, Pim was awarded the AIM Young Professional of the Year Award and was granted honorary membership of the Society of Automotive Engineers (SAE) for his role in establishing and developing the Energy Efficient Motor Sport programme. Notes on Geoff Cook Following a career spent in media planning, B2B public relations and creative brand development, Geoff created CMA in the early 90s with a view to developing an agency with credentials that featured a particularly strong understanding of technical and engineering business. A consummate planner, Geoff’s considerable experience in automotive and motorsport marketing is complemented by a sound understanding of other B2B sectors such as consulting engineers, construction businesses, law and accountancy practices and component manufacturers. Media Contacts: Pim van Baarsen CMA Silverstone pim.vanbaarsen@cma-silverstone.com Emma Spearing Hazel PR emma.spearing@hazelpr.com

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