Media Release: CMA Off To A Winning Start In 2011

Silverstone, Northamptonshire (UK) – Monday, January 17, 2011; The 2011 racing season got off to a sterling start for CMA at Birmingham’s Autosport International Show last week as the agency was awarded the prestigious Service to the Industry Award during the Motorsport Industry Association’s (MIA) annual awards dinner.

First presented in 1995, the MIA Business Excellence Awards were created to recognise excellence at all levels within the motorsport and high performance engineering industry. All companies operating in the motorsport industry are eligible for the sought-after awards. As nominations and votes are made by MIA members, the awards are seen as a mark of recognition from industry peers and therefore especially meaningful for the winners. An audience of 500 senior executives from the international motorsport community witnessed CMA Silverstone director Geoff Cook accept the award. “We were already delighted to be nominated, as it shows that our motorsport clients like and appreciate the work we do, so to actually win the award is fantastic,” said Geoff. “We take a lot of pride in the work we deliver and to be recognised by the motorsport industry like this is tremendous and we’re absolutely over the moon. With our new office at Silverstone we are looking to further build on the work that we are already doing in motorsport, and we’re very excited about the future.” The MIA awards evening also brought success to one of CMA’s clients with world-leading transmission technology specialists Xtrac winning the ‘Business of the Year’ gong. Also renowned as the marketing force behind additional motorsport industry heavyweights such as AP Racing and Lifeline Fire and Safety, CMA further assisted the British Racing & Sports Car Club (BRSCC) in promoting its various championships at Europe’s biggest motorsport show. -Ends- Notes to Editors: Please click on the thumbnail below to download the image. Notes on Pim van Baarsen – Managing Director, CMA Silverstone After amassing two bachelor degrees in International Business and Marketing and getting a Masters of International Business (MAIB) title, Pim left the Netherlands and moved to the UK to work in the motorsport industry. During his career, Pim has held roles as Marketing and Project Manager at the Motorsport Industry Association, Customer Manager at renowned gearbox manufacturer Xtrac, and Group Marketing Manager at Haymarket Exhibitions. In 2004, Pim was awarded the AIM Young Professional of the Year Award and was granted honorary membership of the Society of Automotive Engineers (SAE) for his role in establishing and developing the Energy Efficient Motor Sport programme. Notes on Geoff Cook – Director, CMA Silverstone Following a career spent in media planning, B2B public relations and creative brand development, Geoff created CMA in the early 90s with a view to developing an agency with credentials that featured a particularly strong understanding of technical and engineering business. A consummate planner, Geoff’s considerable experience in automotive and motorsport marketing is complemented by a sound understanding of other B2B sectors such as consulting engineers, construction businesses, law and accountancy practices and component manufacturers. Media Contacts: Pim van Baarsen CMA Silverstone pim.vanbaarsen@cma-silverstone.com Emma Spearing Hazel PR emma.spearing@hazelpr.com

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