Media Release: Summer Fashion On The Move At The Dolphin Shopping Centre

Poole, Dorset – Tuesday, May 25, 2010; The Dolphin Shopping Centre will help visitors step into summer with confidence on Saturday, May 29, with its unique styling event. Fashion on the Move promises to give an insight into the season’s hottest trends, with collections from over 20 stores and expert advice on how to effortlessly update your summer wardrobe.

Fun florals are the way forward this season, with an array of colours and options. From maxi dresses and blouses, to bold prints for the men and boys, while frilled dresses flattering for all shapes and elegant soft tailoring are also firm favourites. Animal, Beales, Burton, Dorothy Perkins, Evans, Freespirit, London Menswear, Millets, New Fashions, Next, Oswald Bailey, Primark, the Bag Shop, Top Shop and Waves have joined forces for this year’s event, presenting an unrivalled selection of fashion for men, women and children. Shoppers can get a close-up view of the latest collections while listening to top tips from a professional stylist in the interactive 30-minute Fashion on the Move performances taking place on three platforms throughout the malls at 11am, 12pm, 1.30pm, 2.30pm, 3.30pm and 4.30pm. Lynda Sutton, Next Store Manager, said: “I think the Dolphin Shopping Centre’s Fashion on the Move concept is really refreshing. The 2009 event brought a lot of people into the centre and they were able to see how styles could work for them before heading into the stores. “This year we’ll be showing a good selection of our men’s, women’s and children’s ranges and if you’re still short on inspiration you can try our free personal shopper service.” Building on the success of the first Fashion on the Move event, pampering and food sampling pods will also feature along the mall. Free beauty tips and trials will be available courtesy of Beales, the Body Shop, Boots and Trouble Cosmetics, while Beales and Millies will be providing some tasty treats. Stephanie Lacey, Dolphin Shopping Centre Manager, commented: “Fashion on the Move 2010 is more than just a fashion show. We’ve built on the positive feedback received last year to try and offer a more interactive styling event. It’s fantastic to have the strong support of our stores to help enhance activity on the mall, bringing a wide range of fashions closer to our customers along with helpful advice on styles and beauty.” For full event details visit www.dolphinshoppingcentre.co.uk where you can also download the Dolphin Shopping Centre guide, featuring over 100 stores, and check centre information and opening times. -Ends- Notes to Editors In 2003, The Dolphin Shopping Centre was acquired by Grosvenor – the leading international property development, investment and management group – for its Grosvenor Shopping Centre Fund. The centre contains 115 stores and covers an area of over 47,000 square metres. The Grosvenor Shopping Centre Fund was established in 1998. It is a partnership created to invest in high quality, dominant shopping centres around the UK. The Fund is managed by Grosvenor from its office in London, combining the expertise of the company’s fund and asset managers. The Fund currently owns Dolphin Shopping Centre, Poole; Coopers Square, Burton upon Trent; Eastgate Shopping Centre, Inverness; and Freshney Place Shopping Centre, Grimsby. For further information please contact the Dolphin Shopping Centre Press Office: Emma Spearing, Hazel PR Tel: +44 (0)1202 862411 Mobile: +44 (0)7736 341828 Email: emma.spearing@hazelpr.com

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