Annual Snow-Camp fundraising event the Alpine Challenge is heading to Morzine!

‘The Alpine Challenge has got everything a great fundraising event needs – how else can you combine snowsports, a genuine endurance challenge covering a distance of 150km in 2 days, loads of prizes and a huge party into one weekend?’ Chemmy Alcott, Team GB Olympic Skier

Snow-Camp, one of Britain’s most innovative youth charities, will be holding its fourth annual charity ski and board-a-thon this week in the French Alps.

The Snow-Camp Alpine Challenge brings teams of snowsports enthusiasts together to compete for the title of Alpine Challenge Champions and to fundraise for charity by doing something they love to do: skiing or snowboarding, but like they have never done before! The event challenges teams to ride over 150km of the huge Portes du Soleil ski area over 2 nonstop days, taking in 15 checkpoints and completing a challenging night hike!

All funds raised will go toward Snow-Camp’s work supporting inner-city young people through skiing, snowboarding, life-skills development. (Please see www.snow-camp.org.uk for more details of the charities work.)

This year’s event is the biggest to date, with over 80 people participating in 18 separate teams representing companies such as RBS, Norton Rose, PWC, Barclays Wealth, The Welbeck Group and London Bridge Capital, as well as snowsport industry teams including SCUK and World Snowboard Guide.

Snow-Camp Director Dan Charlish said, ‘We are once again amazed at the enthusiasm for teams to sign up for the Challenge, especially in the current climate – and we are grateful for all the support shown to Snow-Camp’s work through this event. The funds raised make a massive difference to our ability to work with inner city young people, and the fact that teams seem to love the event as well makes for a fantastic few days for everyone out in Morzine!’

Now in its 4th year (previously the Everest Challenge) the Alpine Challenge has grown year on year, and feedback from previous participants has ensured the constant improvement of the event and greater enjoyment for teams.

Charlish says, ‘We are confident teams are going to love some of the new additions to the Challenge this year. We are using a new Trac Trac GPS device which enables live updates to be sent to all teams during the event giving each teams position on the leaderboard. The system also allows supporters to watch each team’s progress live and online at home. Participants also have to take more of the initiative this year as there are no guides involved, and the orienteering aspect adds a lot more strategy to the event. We have also added vin chaud and sledging at the end of the night hike as a bit of a reward!’

Sponsors Ellis Brigham Mountain Sports are proud to support the event once again and have been supporters of Snow-Camp for many years. They are joined by Morzine Tourist Board, Basecamp and White Blancmange Luxury Travel as key event sponsors.

Please see www.snow-camp.org.uk/alpinechallenge to find out more. Follow @alpinechallenge for all live updates and ‘Like’ SnowCampCharity to keep in touch on Facebook.

The Alpine Challenge takes place 17 – 20 January 2013. It costs only £250 to book the event (including flights, accommodation, transfers and ski passes).  All participants commit to raise a minimum of £1,250 for Snow-Camp’s work.  Call Dan Charlish on +44 (0)7930 695384 for more details.

For Further Information Please Contact:

Lynsey Devon, Heaven Publicity

Tel: 07717 078862

Email: Lynsey@heavenpublicity.co.uk

Snow-Camp is an innovative youth charity that uses a unique combination of skiing, snowboarding and life-skills programmes to support inner-city young people.Through the combination of snowsports and life-skills, their programmes enable young people to grow in confidence and self-esteem, develop as individuals and make positive choices for their lives. Snow-Camp programmes also enable young people to reflect on the key issues impacting their day to day lives, and help them develop new skills to support their futures – particularly towards careers in the snowsport industry. 

Snow-Camp has grown steadily from 2003 and now works with at least 400 young people each year across 12 London Boroughs. Their vision is to expand Snow-Camp to other cities across the UK and bring the success of our approach to benefit many more inner-city young people.

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