Exhibitors Show Support for Reed Travel’s Ski Event
Key suppliers sign up to inaugural International Ski Travel Market in Austria in 2014
Among the key exhibitors already confirmed to take part in the inaugural International Ski Travel Market (ISTM) are Arlberg Luxury Collection, GriwaRent AG, Hotel Aspen, Nira Alpina Hotel, Kempinski Grand Hotel St. Moritz, members of the Relais & Chateaux group including Rosa Alpina, Starwood Hotels & Resorts, launch property W Verbier, Bramble Ski plus properties in Courchevel, Ötztal, PillerseeTal and the Jungfrau region.
Reed Travel Exhibitions, the world's leading events organiser in the travel and tourism industry, is delighted by the positive response from the ski industry to the new event, which takes place in Austria on March 17-18, 2014.
Drawing parallels with Reed’s highly successful Luxury Travel Market series of events (ILTM) Alessandro Benedetti, Director of Sales & Marketing, Kempinski Grand Hotel, says: “For us the first ISTM is a great platform to meet professionals with a clear focus on ski and wintersports – as well as five-star luxury properties. Knowing the format of Reed’s ILTM in Cannes, we look forward to the event in Kitzbuhel and expect the same efficient outcome."
The prestigious five-star A-ROSA Hotel in Kitzbuhel, Austria will host this first ever ISTM. The exclusive two-day forum will see up to 80 European resort tourist boards and inbound ski travel suppliers meet with 80 leading outbound ski tour operators in a programme of pre-arranged appointments.
Peter Grimster, Exhibition Manager at Reed Travel Exhibitions, notes: “The two-day programme for ISTM includes pre-scheduled appointments, a selection of topical industry seminars and networking opportunities that together ensure buyers and exhibitors get the most from this forum. ISTM is the perfect platform for engaging with peers and generating new business and we’re seeing a fantastic response from across the industry to this unique proposition.“
Representing Arlberg Luxury Collection, the director of Lech Zürs Tourism echos this sentiment: "ISTM provides a wonderful opportunity to present our unique combination of top notch skiing and first-class accomodation to a wide and well-informed audience. The relationships forged at ISTM will provide us with new marketing opportunities and enhanced exposure in primary target markets, as well as secondary and tertiary travel markets.”
To discover more about ISTM and how it presents the perfect platform for engaging with peers and generating new business, please visit www.istm.co.uk
For all press enquiries please contact:
Lynsey Devon, Heaven Publicity
Phone: 44 (0)20 3544 1563
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@HeavenPublicity
About Reed Travel Exhibitions ISTM is owned by the world’s leading provider of exhibitions in the travel and tourism industry, Reed Travel Exhibitions (RTE). Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.
September 2013 will see the launch of IBTM India in Mumbai, India. While 2014 sees an exciting launch in the ski travel sector, with International Ski Travel Market in March 2014 followed by the all new Africa Travel Week – which includes WTM Africa, IBTM Africa and ILTM Africa.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com
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