Launch of Exclusive New Valet Service

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Join Valet Alpin Black and focus on your true passion . . .

Valet Alpin Black is the brand new premier service from the ski concierge company Valet Alpin, designed especially for discerning skiers who desire hassle-free holidays. Essentially, Valet Alpin will collect ski equipment from a client’s home or office, store it safely and securely in Switzerland all year round and deliver everything to the resort when it’s needed. It’s the perfect valet service and removes the stress of storing, packing, carrying and transferring gear . . . leaving only worry-free travel and quality time on the piste.

But much more than that, with its powder updates, luxury accommodation links and a whole host of client transfer options to suit only the most discerning clients, Valet Alpin Black brings a fresh force to ski holidays, built on attention to every detail and an emphasis on the highest level of personal service.

Members of the exclusive VA Black club are given a special business card with contact details for their dedicated customer service team. The service includes storage for up to three sets of skis or boards and one set of boots plus accessories (for example helmet and goggles). In addition, all skis or boards receive a free pre-season hand-iron wax, boots receive an anti-bacteria drying treatment on return and there is a loyalty programme that offers every fifth equipment delivery for free.

It all adds up to an easier life: without the hassle of storing gear or the stress of taking it through airports . . . and the surefire knowledge that everything will arrive safe and sound in the chosen resort. When members leave everything in the capable hands of a personal VA Black valet, they are free to focus on their holiday time, far ahead of the madding crowd, enjoying luxury holidays with their hand-delivered gear.

Adding their own touch of luxury for VA Black members are its prestige partners, including Haute Montage, Bramble Ski and The Lodge.

Operating from its headquarters in Switzerland, Valet Alpin was founded by Peter Knee who wanted to cater exclusively to the most discerning skiers: those snowsports enthusiasts who demand attention to detail, personal service and gear that is delivered direct to them in peak performance.

“As members of VA Black, clients have their very own Mountain Locker to store their skis, snowboards, boots and all of their accessories,” says Peter. “This is a safe secure, and high quality environment in our bespoke warehouses in Switzerland: and the ideal base for us to offer a prestige and personal valet service to clients’ resorts throughout the Alps, including France, Switzerland, Austria and Italy. But more than this, they have our personal attention to every detail”.

“With clients free to choose how they would like their equipment to be initially collected and transported to their Mountain Locker, as well as our dedicated range of holiday delivery methods, the VA Black service is truly bespoke and geared directly to all of our clients’ needs.”

“Whatever option they choose, our VA Black members know that Valet Alpin take exceptional care of their equipment,” says Peter. “Our ‘total care’ package means all their gear is cleaned, dried and inspected on return.”

When snowsports fans expect only the best on the piste, in their accommodation and from their gear, they join VA Black. www.valetalpin.com

For all press enquiries please contact:

Lynsey Devon, Heaven Publicity

Phone: 44 (0)20 3544 1563

Mobile: 44 (0)7717 078862

lynsey@heavenpublicity.co.uk

@HeavenPublicity

Note to Editors: Valet Alpin was launched on the 1st October 2013 by Peter Knee Founder & CEO. A Chartered Accountant, Peter has spent much of his career working for blue-chip companies such as Jaguar/Land Rover, British Petroleum and EMI Music. At EMI he spent 12 years as SVP operations running global manufacturing and distribution – and it is his in-depth knowledge of logistics that underpins the Valet Alpin service commitment.


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