‘Olympic legacy is already inspiring young people to engage in sport’ say youth charity Snow-Camp

“A fantastic and beneficial project that just keeps getting better”

Ed Leigh (BBC presenter)

Whilst the Olympics have been captivating the nation over the last 2 weeks, youth charity Snow-Camp have continued to run their youth programmes engaging and supporting inner city young people through snowsports. And the charity has seen levels of enthusiasm for engaging in sport surge over the Olympic period, with interest in signing up to Snow-Camp projects higher than ever before.

Director Dan Charlish said, ‘We have been running Snow-Camp programmes since 2003, but the Olympics seem to have captured the imagination of young people and it has been fantastic to see the demand for places on our snowsports beginner courses growing so rapidly!’

The charity uses a combination of snowsports, life-skills and vocational opportunities to support young people who would otherwise never have the opportunity to engage in snowsports. Their programmes enable young people to progress from beginner to instructor over the course of a year – with newly qualified young people then recruited to teach their peers in the next round of beginner courses.

Charlish said, ‘The fact that snowsports themselves haven’t featured in this Olympics doesn’t seem to have made any difference – young people have simply been inspired by what they have seen to try something new and aspirational, to challenge themselves and discover their own potential. Snowsports are perfect for capturing young people’s enthusiasm and channelling it positively. And with the winter Olympics in Sochi 2014 just around the corner, the potential to build on the legacy of these Olympics and ensure further positive impact for young people is huge.’

The charity is seeking to expend its youth support programmes to meet the new demand, but admits recent funding cuts have made this a challenge.

‘Of course we are delighted David Cameron has confirmed that funding will be available for our elite athletes, as these funds will create the role models in Rio that will inspire our young people once again,’ says Charlish. ‘But this inspiration will be wasted, and can even lead to a sense of anger and resentment amongst young people, if there is insufficient provision in place for young people to get involved at the grassroots and try new sports in response to what they have seen.

More funding at grassroots must accompany funding of elite athletes to enable all young people have better access to sports - and to ensure the Mo’s and Jessica’s of the future don’t get missed!’ www.snow-camp.co.uk

For all press enquiries please contact:

Lynsey Devon, Heaven Publicity

Phone: 44 (0)20 3544 1563 Mobile: 44 (0)7717 078862


Snow-Camp is an innovative youth charity that uses a unique combination of skiing, snowboarding and life-skills programmes to support inner-city young people.Through the combination of snowsports and life-skills, their programmes enable young people to grow in confidence and self-esteem, develop as individuals and make positive choices for their lives. Snow-Camp programmes also enable young people to reflect on the key issues impacting their day to day lives, and help them develop new skills to support their futures – particularly towards careers in the snowsport industry. 

Snow-Camp has grown steadily from 2003 and now works with at least 400 young people each year across 12 London Boroughs. Their vision is to expand Snow-Camp to other cities across the UK and bring the success of our approach to benefit many more inner-city young people.


About Us

Heaven Publicity is a travel and ski publicity agency launched by Lynsey Devon. Over 20 years Lynsey has earned a reputation for building effective and successful publicity campaigns for leading companies in the travel and ski industries.




Snow-Camp has instilled so much confidence in me! I have come so far with something I first knew nothing about. Snow Camp inspires me to pursue my dreams and constantly reminds me I am capable of doing anything I want!
Thea, 16, Brixton
A great opportunity for those who wouldn't otherwise be able to enjoy mountain sports. We are pleased to be working in partnership with Snow-Camp'
Snowsport England