Reed Travel Exhibitions Receives Strong Industry Backing for Launch Ski Event
Key Buyers sign up to inaugural International Ski Travel Market in Austria in 2014
Ski company heavyweights Thomas Cook, TUI Ski, TUI Travel PLC and Scott Dunn are among the many tour operators already signed up to take part in the inaugural International Ski Travel Market (ISTM) , which takes place in Austria on March 17-18, 2014.
Organised by Reed Travel Exhibitions, the world's leading events organiser in the travel and tourism industry, ISTM will bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 leading outbound ski tour operators in an exciting programme of pre-arranged appointments.
Other companies already registered to send their top buyers to purchase products from ISTM exhibitors include Powder Byrne International, The Luxury Chalet Collection, Scott Dunn, Halsbury Travel, FreshTracks, TUI Ski, TUI Travel PLC, Ski Unlimited, Exclusive Tours and Thomas Cook AG.
Friederike Kamien, Board VIP Travel, from Thomas Cook AG, says: “ISTM is a very interesting global platform. It’s the location to discuss emerging trends, find new opportunities, meet new contacts, increase networking opportunities and exchange ideas – as well as meet colleagues working in the same business from different source markets. It will be good to meet suppliers face-to-face in one place and establish who the right contacts are for business and solving any issues.”
Also looking forward to attending ISTM in March, Kirsty Edwards, Product Manager of Scott Dunn comments “Bringing together key players in the ski industry at ISTM presents a great opportunity for us to both develop new relationships and further existing ones which will ultimately help us continue to provide our guests with the level of experience and service they expect when it comes to booking their holiday through Scott Dunn. This important new ski industry event will provide a really valuable networking opportunity”
Peter Grimster, Exhibition Manager at Reed Travel Exhibitions, notes: “The two-day programme for ISTM includes pre-scheduled appointments, a selection of topical industry seminars and networking opportunities that together ensure buyers and exhibitors get the most from this exclusive forum.
Acknowledging the breadth of ISTM participants, Grimster adds: “There are key representatives from across the ski industry signed up for the first ever ISTM and the buzz surrounding the event continues to generate excitement right across the global ski travel industry. Buyers are excited about the quality of suppliers attending – and the suppliers are seeing an outstanding calibre of exhibitors coming onboard.”
For more information, please visit www.istm.co.uk
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About Reed Travel Exhibitions ISTM is owned by the world’s leading provider of exhibitions in the travel and tourism industry, Reed Travel Exhibitions (RTE). Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.
September 2013 will see the launch of IBTM India in Mumbai, India. While 2014 sees an exciting launch in the ski travel sector, with International Ski Travel Market in March 2014 followed by the all new Africa Travel Week – which includes WTM Africa, IBTM Africa and ILTM Africa.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com
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