BOSU® Launches Revitalized Web Site
Fresh clean look and new, downloadable content for exercise enthusiasts, trainers, youth, active agers and physical therapists
April 2, 2013 – Hedstrom Fitness, makers of the BOSU, recently debuted its revitalized, easier-to-navigate, mobile-friendly BOSU web site (http://www.bosu.com) adding components to benefit its core trainer and fitness markets, as well as to attract youth, active ager, athlete and rehabilitation markets.
When BOSU first launched on the fitness scene, it represented a whole new way of thinking about how one trains. It was and is about exercises people can perform to make their bodies work better in everyday life. BOSU started the functional integrated training revolution in helping people get in shape, age better and maintain mobility while also improving their vitality by training muscles based on the way they are used in everyday life. The revamped web site aims to make this real to growing number of users.
With a contemporary look, the site presents new features including:
- Robust video vault with weekly workout videos
- Articles and information for fitness, rehabilitation, youth and active aging markets
- Events calendar with workshops and trainings with the BOSU International Master Trainer team
- New BOSU Complete app link
- Instantly downloadable DVD content available to customers for computers, smart phones or tablets with the online purchase of DVDs
- Social sharing, product ratings and reviews
- BOSU partnerships page
- Special offers
- BOSU newsletter with the latest exercises and health and wellness research on functional fitness
Plus, it offers a more customer-friendly, fresher, faster version of:
- BOSU store with new online warranty registration capabilities
- Popular content from its original site explaining the science behind BOSU
“People are passionate about sharing BOSU because it truly is a great total-body, functional fitness workout, either on its own or with other pieces of equipment,” said Mike Kelly CFO, Hedstrom Fitness. “We wanted to revitalize the site to better integrate BOSU into the lives of people of all ages who want to be fit and healthy. The revamped site is an authoritative source of quality information that’s easy to access, transport and share, plus it includes exciting content for markets just discovering the BOSU like youth, active agers and physical therapists.”
About Hedstrom Fitness
Hedstrom Fitness is a newly created division of Ball, Bounce and Sport Inc., one of the nation's premier manufacturers, distributors and marketers of play and sports balls with more than 175 employees and distribution networks in the U.S. and Canada. In April 2012, Hedstrom acquired exclusive, worldwide distribution of BOSU® products from Fitness Quest Inc. Officially launched in 2000, the BOSU® Balance Trainer helped to introduce the concept of balance training to elite athletes and coaches, fitness professionals, medical and rehabilitation specialists, and schools and universities. Based in Ashland, Ohio, Hedstrom Plastics, a sister division, currently manufactures commercial and retail versions of the BOSU Balance Trainer and BOSU Ballast Ball, as well as exercise balls, surf boarding training devices, and medicine balls. For more information visit www.BOSU.com, www.Hedstrom.com, and www.HedstromPlastics.com.
About Bit Visuals and Design
Bit Visuals and Design, creator of the revitalized BOSU web site, specializes in all aspects of technology. With an impressive portfolio of engineering and technology clients, Bit Visuals and Design offers engineering design, programming, media editing, web development, digital media and graphics design services. For information visit: www.bitvisuals.com
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Media Contact: Michelle Moore, Involve PR, mmoore@getinvove.com, 614-633-8124
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