Helsinki Sauna Day brings sauna lovers together again on 29 October
Helsinki Sauna Day is an event in which friends and strangers alike get to enjoy taking a sauna together. The first Helsinki Sauna Day was held in March of this year and proved to be enormously popular, and the second will be held on Saturday 29 October.
Photo: Eetu Ahanen
Over 30 saunas throughout Helsinki have signed up for the event, including saunas in private homes, residential saunas in apartment buildings, rooftop saunas at hotels, and even tent and portable saunas. Helsinki’s new sauna culture will also be represented by Löyly and Allas Sea Pool.
“Locals have been very enthusiastic about opening up their saunas for others to enjoy. The first Helsinki Sauna Day proved the popularity of sauna gatherings, especially during the cold time of the year,” says Jaakko Blomberg of the social innovations group Yhteismaa ry, the organiser of the event.
In March the event attracted large numbers of locals and visitors who were keen to try different saunas. Some of the sauna sessions for the forthcoming event in October are already fully booked, but there are also several saunas participating that do not require bookings in advance.
“Helsinki Sauna Day has attracted a lot of attention outside Finland, so we expect many sauna fans to visit Helsinki especially for this event,” Blomberg says.
“Sauna marathons are also popular during Helsinki Sauna Day, when you can hop from one sauna to the next from morning till night,” Blomberg adds.
The sauna has traditionally been a social gathering place among Finns, yet most of the saunas in Helsinki these days are in private use only. Many people would also like to enjoy a sauna more often if they had the chance.
Helsinki Sauna Day is representative of Helsinki’s communal urban culture. It also offers visitors the chance to try a truly local experience – a combination of excitement and peace that is unique to Helsinki
“Our city is made up of shared experiences. It’s been great to see how enthusiastic locals have been about taking part in this new event – not just as sauna-goers but also by offering their own saunas for others to enjoy. Local residents deserve a big thank you for this!” says Tia Hallanoro, Marketing Communications Director at Visit Helsinki.
Further information:
Jaakko Blomberg, Yhteismaa ry
jaakko@yhteismaa.fi
+358 44 5478354
Tia Hallanoro, Marketing Communications Director, Visit Helsinki
tia.hallanoro@hel.fi
+358 40 826 3130
www.facebook.com/helsinkisaunaday
www.facebook.com/events/1397354683627447
Allas Sea Pool and Löyly are the newest arrivals on the sauna scene in Helsinki
Contact information:
Allas Sea Pool
Minna Olkinuora, Producer
minna.olkinuora@allasseapool.fi
+358 40 7770776
Löyly
Tiina Ropponen, Restaurant Manager
tiina.ropponen@royalravintolat.com
+358 40 156 7070
Visit Helsinki is a marketing name used by Helsinki Marketing Ltd, a city-owned company that is responsible for the city’s marketing operations.
