“Married to the VAIN” runway collection navigates work-life balance in Helsinki style - VAIN AW24 collection and afterparty presents the emerging creatives from Helsinki at CPHFW
For AW24 VAIN gets inspired by the search for work-life balance and the irony of the eternal rat race of the fashion industry. The collection is influenced by Tokyo’s busy businessmen, the early trap era of the 2010s, epitomized by artists like Birdman and Young Thug, as well as Helsinki’s unique nightlife and the twilight of the winter mornings. “Married to the VAIN” tells a compelling story of how we can shape our path in the intricate dance of work and passion, leisure, and daily life. It embodies a love story between life and work.In collaboration with Helsinki, VAIN will