Helsinki clears up the biggest sauna misconception just in time for Eurovision: “There’s no right way to sauna”
Local Helsinkians joined a photoshoot to share their own ways of enjoying the sauna. Photo: Juho Vesanen / Veli Studio
Eurovision has sparked global curiosity about one of Finland’s most iconic traditions: the sauna. But for many, the idea of stepping into one comes with uncertainty — do you have to be naked, is talking allowed, and what’s with the felt hat? Now Helsinki is inviting everyone to experience a sauna culture that’s less about rules and more about what feels right.As Eurovision fans set their sights on Basel, another cultural star is quietly gaining global