#HelsinkiSecret Residence – a new way to promote Helsinki internationally
At the beginning of 2016 the #HelsinkiSecret Residence will open in the centre of Helsinki, serving as a base for international social media influencers reporting from Helsinki. The #HelsinkiSecret Residence is an initiative by Visit Helsinki and represents a globally unique form of city marketing utilising social media. PR activities are playing an increasingly important role in promoting Helsinki abroad. The residence comprises a studio apartment in the city centre that will be open for the entire year, accommodating up to 100 international social media influencers with