Traffic record for Sweden’s leading property portal, Hemnet

Hemnet, Sweden’s most popular property portal, announces that traffic for April has hit new record levels with 62 million visits. This is  an increase of 17 percent compared to the same month in 2019. Time spent also hit record levels with over 1,5 million hours spent on Hemnet during week 20. 

- We live in a time of economic turbulence and there has been uncertainty around the development of the real estate market during the spring. Based on Hemnet’s data we can see that the interest in homes for sale has never been greater. It is possible that the crisis and the fact that we spend more time at home has made more people reevaluate their current residence. You can assume that more people are longing for more space and a garden, says Cecilia Beck-Friis CEO of Hemnet.

The great interest in homes for sale has remained strong in May. During week 20 Swedes spent more 1,5 million hours on Hemnet, which was an increase of 21 percent compared to the same week last year.

- In Sweden people generally move for the same underlying reasons over time. Couples meet, start families or seperate. We get new jobs or move to study in a different city. Even though there is uncertainty about the economic development the need to move remains, and the turbulence we have seen in the last months actually seems to increase the interest in the real estate market in general, says Cecilia Beck-Friis.



Traffic numbers Hemnet:
Visits April: 62 272 408 (+17,4% y/y)
Visits w.20: 16 927 245 (+20% y/y) 
Time spent h w.20: 1 571 367 (+21,5% y/y)
 

For more information please contact

Staffan Tell, Head of PR and spokesperson Hemnet staffan@hemnet.se +46 73-367 66 85

About Hemnet Group
Hemnet Group AB (“Hemnet”) is Sweden's largest property portal. Since the start in 1998, we have been the natural meeting place for real estate agents as well as for property sellers and buyers. Our vision is to be the key to a simpler property transaction. Therefore, Hemnet offers the largest inventory of properties for sale on the market; the most number of potential buyers; products through which sellers are able to influence the selling of their property and products that gives real estate agents the opportunity to strengthen their brand. We are one of Sweden's largest sites and apps and based on population we are the most popular property portal in the world.

www.hemnet.se