Sportlobster secures $1,000,000 INVESTMENT ahead of ‘game-changing’ app launch

Four months after its launch at Wembley Stadium Sportlobster.com, the sports social network, has secured a further $1,000,000 of funding to coincide with its September 2013 iPhone app launch. 

The investment from Wychwood Capital Partners, a private equity firm based in Luxembourg has been secured after its soaring success since launch in April, with several hundred thousand users regularly enjoying the site.

Sportlobster is the first one-stop shop for sports fans, with the site bringing news, rumours, photos and videos, events scheduling, predictions and blogs into one online platform. So far the site is proving a hit with fans as well as celebrities, such as Michael Owen, Sky Formula One presenter Natalie Pinkham, and former Manchester United footballer Terry Gibson.

This latest backing will allow Sportlobster to graduate from a start-up to a business, according to co-founder and CEO Andy Meikle: “We’re especially pleased to have Wychwood Capital Partners on board as, on top of the funding, they bring a wealth of strategic assistance and development of start-ups to the table to take us on to the next level.”

Co-founder and COO, Arron Shepherd, adds: “The recent $1,000,000 is necessary because of the rate at which we’re growing. When we launched there were only three of us, now we’re a busy team of nearly 20 programmers and marketing professionals and this is all before we bring in a large commercial team in 2014 once confident our user experience is optimised.”

John Paul Keane, Managing Director at Wychwood said: “We regard Sportlobster as a ground-breaking, unrivalled platform for sports fans. We believe this is an excellent opportunity and we are delighted to partner with an exciting, dynamic and focused management team. We share the vision, allied to a real commitment to quality and success.”

Shepherd and Meikle, aged 26 and 28 respectively, are committed to improving the user experience of the site and Sportlobster has identified the need for an app for its users as currently (47%) visit the site via smartphone.

Meikle says: “The app is going to dramatically improve the experience of sports fans both in the way they receive relevant information and how they interact with fellow fans around the world.”

“Sportlobster is constantly evolving and we work hard every day to improve the user experience. Our biggest ambassadors are our users and we are convinced the leap in quality experienced with the launch of the app will ensure word spreads fast and user numbers rocket as a result.”

Sportlobster’s vision to change the way people connect through sport is quickly being realised. With continuous improvement and burgeoning user numbers, the sport social network is destined to become a permanent fixture on the phones and desktops of sports fans worldwide.

See more here: www.sportlobster.com

-ENDS-

PR & media enquiries

If you would like to arrange interviews or require further information please contact Naomi Jane Mills | E naomi@henmancom.com

NOTES TO EDITORS

About Sportlobster

• Designed, operated and populated by sports fans, this one-stop-shop delivers the entire sporting world in one location, tailored to each fan’s passions
• The power of social networks together with the dominance of smartphones ensures Sportlobster’s simple, colourful and functional app will revolutionise how sports fans source and share content while on the move
• Fans will never again be forced to visit several sites or download multiple apps to stay connected to their sporting world
• Staying connected on news, rumours, predictions and events with other fans on specific topics across multiple sports no longer needs to be difficult
• Sports fans are the most loyal consumers and deserve a dedicated environment to share their experiences with like-minded fans apps to stay connected with their sporting world
• With tens of thousands of users signing up within only a few months of launch, the Sportlobster community is rapidly expanding
• Sporting stars and celebrities are using and endorsing the site thanks to unique features, such as the predictions and sports calendar, plus the ability to write longer articles and engage in more extensive debate than other, more limited, general networks

Profiles

Andy Meikle, 28, Co-founder & CEO

• Andy graduated with a degree in Business Management after spending four years in the US on a soccer scholarship. Injury ended prospect of a professional career while playing in London.
• Returning to his childhood home, Dubai, he launched the first text-based Q&A service in the Middle East.
• His every lasting love of sport, coupled with years of experience in building a successful tech company resulted in a new project, Sportlobster.
• Andy loves all sports, in particular football, rugby and F1. The Scot/Chilean enjoys playing golf and pays an occasional visit to the gym.

Arron Shepherd, 26, Co-founder & COO

• At university, Arron’s weekend income quickly developed into building a successful event company.
• A move to Dubai launched his career in sales and marketing within private property development. He sprinted up the corporate ladder and as Director of Business Development, won multimillion pound projects across the Middle East & Africa.
• Reaching a ceiling and looking for a new challenge, Arron, joined forces with Andy to build Sportlobster.
• Arron plays polo, is also a fan of football and rugby and is a better golfer than Andy!

About Wychwood Capital Partners

Wychwood Capital Partners, S.A. R.L. is a private equity investment firm based in Luxembourg. The firm is an active investor with a particular focus on technology-enabled sectors. Wychwood specializes in fast growth, early-stage businesses, dedicated to partnering with entrepreneurs, co-investors and strong management teams across targeted industry sectors to help companies achieve substantial growth & success.

Tags: