Achim Schreck to join Hilding Anders as Group Communications Director

Malmö, Sweden 17 October 2019. Effective 1 November, Achim Schreck will take over responsibility for all of Hilding Anders’ strategic communications efforts as the company’s new Group Communications Director.

As part of the implementation of Hilding Anders’ evolved strategy, the company will focus on a strong combination of retail and online business. Following the appointment of Henrik Sjögren as Hilding Anders new CEO, starting January 2020, establishing consistent strategic communication across the whole organisation will play a vital role for Hilding Anders on its strategic path towards becoming the global leader in bedding across all channels.

Achim Schreck looks back at 15 years of communication experience in international manufacturing and retail companies. Most recently, Achim Schreck served as Director Communications for BMI Group, Europe’s largest roofing and waterproofing company, based in London.

Hilding Anders is a leading global bedding and mattress group with a strong heritage and 160 years of industry experience. From premium to private label and international to local brands – the Hilding Anders Bedding & Mattress Group brings together some of the world’s most prestigious brands, covering all needs and tastes in over 60 countries.