Color Ambiance creates atmosphere through light in your bedroom
Cologne, Germany – Hilding Anders and Philips Electronics (NYSE: PHG, AEX: PHI), have together developed a new and unique solution for the bedroom. The product Color Ambiance combines the deep know-how and quality of both companies in a new experience for the bedroom. Philips and Hilding Anders are proud to present Color Ambiance for the first time at IMM in Cologne, Germany.
“Both companies are innovators in their fields, Philips within lighting and Hilding Anders within beds. The combined approach brings consumers a new dimension of well-being into their bedrooms,” comments Anders Pålsson, CEO for Hilding Anders. Color Ambiance will be integrated into headboards for Jensen beds, a premium brand within the Hilding Anders Group and will be available at selected Jensen retailers from May this year.
Creating a personal atmosphere in the bedroom
Empowering people to set and adapt their personal environments through the use of light is an important way to make homes a special and personal place. With advanced products such as Color Ambiance, lighting is no longer limited to on or off, or brighter or dimmed but opened up for people to create, discover and experience a whole world of new lighting possibilities.
“Research we have done shows that almost 80% of people want to easily adjust the ambiance in their home for different occasions yet almost 70% feel that they are limited in their possibilities for doing so. Color Ambiance delivers on these desires.’’ said Philip Doorduijn, General Manager for Philips Consumer Luminaires. “We at Hilding Anders are dedicated to give consumers around the world a good night’s sleep. Our collaboration with Philips will bring us one step closer to that vision,” added Anders Pålsson.
Color Ambiance – how it works
The bedroom is no longer a room where you just sleep, but an area that you enjoy round the clock; to relax, watch TV or treat yourself to a breakfast in bed. With the advanced Color Ambiance bed headboard, you can create the best atmosphere for each of these moods and moments. From bright sunshine yellow, romantic red to soothing pale leaf green. Touch the color wheel on the intuitive remote control and create the atmosphere of your wish. The headboard combines the high quality of the Jensen headboards with advanced LED lighting from Philips. The remote control gives easy access to many different colors and can also be used to dim or switch off the light. Changing the atmosphere of your bedroom has never been easier.
For further information, please contact:
Name: Jeannet Harpe
Sector / department: Philips Lighting Corporate Communications
Tel: +31 40 27 56299
E-mail: jeannet.harpe@philips.com
For further information, please contact:
Name: Tina Andersson
Sector / department: Market & Innovation Director, Hilding Anders
Tel: +46 (0)40 665 67 41
E-mail: tina.andersson@hildinganders.se
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
About Hilding Anders
Hilding Anders’ products provide consumers around the world with a good night’s sleep. The company has annual net sales of 7 billion SEK, is based in Malmö, Sweden, and employs roughly 6.300 employees in 30 local companies on 40 different markets. Hilding Anders was founded in 1939 and has grown strongly during the past decade as consequence of several acquisitions and the consolidation of the global bed market. The company produces equally for leading international furniture companies as well as under own brands. Leading brand names are André Renault, Bico, Askona, Hilding, Eastborn, Jensen and Slumberland. Hilding Anders is owned by Candover, MezzVest and 40 leading management representatives. www.hildinganders.se
Tags:
