Feather & Black refocuses with new business model

Following the acquisition of certain assets of Feather & Black (“F&B”) by Hilding Anders Group (“HA”) in December 2017, the integration is complete and F&B trading strongly. F&B trading results demonstrate the need for a better end “affordable quality” bedding specialist within the UK market. 

A “showroom.com” business model where ecommerce supports showrooms in specific demographic locations in the UK, typically near the houses the customer lives in, is an evolved business model and direction for F&B.

F&B has re-engaged with their customers through new social media campaigns which are generating immediate benefit.

HA has invested into F&B with a store refurbishment programme underway, strengthening of the product and buying team, first new store identified for immediate opening and a head office move. Paul Sweetenham, interim CEO commented: “We are also well advanced with our search for a new CEO.”

The HA Group is one of the leading bedding and mattress companies globally, operating across the European, Russian and Asian markets. HA Group is the clear market leader in Europe and Russia. Although HA Group is a products company with a comprehensive portfolio, it also has, where necessary, retail activities in a limited number of geographies to support the growth of its premium product portfolio. HA has 26 brands across premium/international and strong regional/local segments together with a private label offering. HA is focused on 21 core markets with sales in over 60 countries worldwide. HA currently has 25 production facilities in 19 countries and over 9,000 employees producing a full range of bedding products. In Russia and China, HA has ~1,160 directly operated and franchised branded retail stores. HA had sales of EUR942m and EBITDA of EUR112m in 2017.