Hilding Anders announces Henrik Sjögren new CEO to support growth agenda

Malmö, Sweden, 17 October 2019. Hilding Anders is excited to announce a further essential building block of its growth strategy by adding outstanding branding, marketing and retail expertise to its top leadership team.

Effective 1 January 2020, Henrik Sjögren will join Hilding Anders as the company’s new CEO. Pepyn Dinandt, current CEO and Chairman of Hilding Anders, will provide active continuous support to the leadership team in the execution of the company’s strategic agenda as Hilding Anders’ Chairman to create value for its shareholders.

To successfully implement its evolved strategy with a strong combination of retail and online business, Hilding Anders will increase its focus on brand development, marketing and retail. Henrik Sjögren will strengthen the leadership team with his exceptional experience in these areas.

Henrik Sjögren, a Swedish and Danish national, has built a strong track record in branding, marketing and retail over the past 25 years by working for some of the world’s top consumer goods companies, including Unilever, GlaxoSmithKline, the LEGO Group, and EssilorLuxoticca.

Hilding Anders’ board and management team are delighted to have found in Henrik a top leader that has the experience, personality and entrepreneurial spirit to support the company in executing the next strategic phase and to guide the business on its successful growth path.

Hilding Anders is a leading global bedding and mattress group with a strong heritage and 160 years of industry experience. From premium to private label and international to local brands – the Hilding Anders Bedding & Mattress Group brings together some of the world’s most prestigious brands, covering all needs and tastes in over 60 countries.