Bet on stock exchange prices with new online solution - HiQ has developed unique gaming platform together with Nordictra

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Nordictra, which develops Internet-based financial products, has engaged HiQ as a partner to design a new platform for online gaming based on quoted stock prices. Betsson, Nordictra's first client, recently launched the game for the Scandinavian market.

Nordictra's product combines the best features of the stock exchange and e-gaming. End users can bet on stock prices and indices, and play the stock market without having to deal with the actual securities. Nordictra sees operators inside and outside of Sweden in the gaming, finance and media industries as potential new clients for the future.

“We have an innovative new product that makes it possible for people with an interest in following the stock market to do so in a simple and user-friendly environment. Betsson is our first client. The launch has been very well received by the target group, and we expect to launch the game in more markets. We are extremely pleased with HiQ. They participated in the design of a complex system using the latest technology. We are now looking forward to customising new solutions together with HiQ, and to bringing our products out into the world to a greater extent,” says Nordictra CEO Jan Johansson.

“The project has been both successful and exciting. The entire system was designed from scratch, based on open source code. The user interaction was developed in Flex, the successor to Flash, and offers a distinct preview of future web applications,” says Magnus Gudéhn at HiQ. “HiQ’s combined experience in securities trading and online gaming makes us unique in the market, and we foresee increased demand for services where HiQ is partnered with Nordictra to create solutions of this type,” adds Gudéhn.

About Betsson Trader
The user can monitor the price of a given stock and bet on whether it will go up or down within a given interval. Odds are updated in real time, and values are communicated directly. Users always have the latest information on the screen, and can buy or sell their holdings at any time. It is possible to test out Betsson Trader with play money to learn more about the product.

For further information, please contact:

Anna Jennehov, Head of Corporate Communications, HiQ International, tel: + 46 (0)8-588 90 00,
+46 (0)704-200 049
Magnus Gudéhn, Director, HiQ, +46 (0)70 420 00 82
Jan Johansson, CEO, Nordictra, +46 (0)70 280 41 16

Nordictra develops innovative Internet-based financial products targeting operators in the gaming, finance and media industries. For more information, please visit www.nordictra.com

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