HiQ teams up with Generation Flinga

- Sweden’s leading female extreme skiers make unique documentary

HiQ will collaborate with Generation Flinga, run by extreme skiers Janette Hargin and Sara Orrensjö. The ambition of Generation Flinga is to create a forum for marketing talented female skiers. The collaboration includes a documentary and a ski film entitled “Catch us if you can”.

“Generation Flinga is a very exciting project, which we have chosen to support. Partly it’s a question of raising the profile of talented, go-ahead girls, and partly it’s because downhill skiing as a sport – and extreme skiing in particular – has much in common with the activities of HiQ. It’s all about technology, tough challenges and speed. It’s going to be really exciting to follow the headway of Generation Flinga – both online and on mountains all over the world,” says Lars Stugemo, HiQ’s President and CEO.

Generation Flinga’s founders have been active in the skiing world for many years and have long dreamt of making their own ski film. Janette Hargin is one of Sweden’s best all-round skiers with nine years’ experience in the Alpine Ski World Cup, two Olympic Games and three World Championships behind her, plus Swedish and Scandinavian titles in extreme skiing.
Over the year some of the world’s leading female skiers will be participating in the project, including Anja Pärson, who will be filming in Norway after the end of the World Cup season in April.

“We are very proud to have HiQ as a partner in the project. This is a company we have had links with for several years, and we know that there is a genuine interest in skiing among many of the employees. During this year we will be taking part in various competitions all over the world, as well as advertising shoots, filming and sponsorship events. We hope to encourage more girls to take up the sport, and are looking forward to an exciting year," says Janette Hargin.

Follow Generation Flinga online at www.generationflinga.se or on Ad City media’s TV screens in several bars and cafés around Sweden.

For more information, please contact:
Janette Hargin, tel. +46 (0)708 – 593 735, info@generationflinga.se
Annika Billberg, Head of Corporate Communications and Investor Relations, HiQ, tel. +46 (0)8-588 90 015, +46 (0)704-200 103