HiQ Technology Platform Expertise Boosts Blyk Growth - building a game changing mobile advertising media

HiQ announces today a successful co-operation with Blyk in its expansion to the Netherlands. HiQ developed a mobile messaging media solution for Blyk that provides extensive capabilities to integrate operator partner subscriber management to the Blyk media platform, which helps build a dynamic and scalable customer base for Blyk. Detailed permission based profiling is used to create targeted used segments for advertisers.

Blyk, the mobile messaging media, partners with operators to link young people with brands and other things they like. The chosen business model is cost-effective and scalable, and it enables considerably faster growth in the mobile advertising market in Europe and globally. HiQ has been an active partner with Blyk in its expansion already since 2008. “Blyk has always been a media, but it launched initially in 2007 through its own MVNO channel. In 2009, this business model was changed to operator partnering as Blyk media. HiQ helped support this change by building a solid technological platform, and played a key role in supporting Blyk in its international growth”, says Jukka-Petri Sahlberg, Project Director at HiQ. “We have been extremely satisfied with HiQ’s solid expertise and the way in which HiQ has identified and met our needs. Due to this, we have been able to implement our solutions quickly at a reasonable cost level”, sums up Turkka Oksanen, Head of Technology and Operations at Blyk. The solution is scalable and has been dimensioned for millions of users. Blyk’s novel solution is currently used in its partnerships with Orange UK and Vodafone Netherlands.