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TO SKI, OR NOT TO SKI: THAT IS THE QUESTION

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HolidayPirates Reveals the Results of an International Survey Regarding Winter Holidays

  • 66% of Brits have never been on a winter sports holiday

  • 40% said they avoided winter sports due to the high costs

  • Spain, U.K and the Caribbean make up the top 3 winter destinations for British travelers

London, February 2nd, 2017. The online portal HolidayPirates, the world’s largest online travel community with 7.7 million Facebook fans, releases the results of their international winter sports survey. The results of the study illustrate the differences in the behaviour of Brits and their neighbouring countries in regards to winter travel. The survey was completed by 20,000 users of the HolidayPirates portal, including 2073 results from the U.K. The findings generally depict Brits as an anomaly in regards to winter holidays, accumulating entirely inverted results when compared to their European counterparts.

The figures show a U.K that had little in common with its cousins from across the channel. The UK ranked last out of seven countries in response to the question “Have you ever been on a winter sports holiday” with 66% saying no. It also had the lowest percentage of citizens that had tried skiing at any point in their life with just 37%. Those who had been skiing generally went at a young age with their school (35%), family (44%) or friends (51%).  

However, the findings of the survey showed that Brits are not afraid of taking a holiday during the winter months. 30% admitted to preferring a winter getaway when asked to choose between winter and summer holidays. This ranked fourth; behind France, Italy and Spain. The study found that the desired destination for Brits during winter was Spain, as it is all year round. The HolidayPirates portal provides options for all winter travel possibilities by constantly publishing unmissable offers to both sun and snow locations.  

For those who had partaken in a winter sports holiday, the survey suggested that their relationship with nature was their motivation. When asked what they liked most about winter sports holidays 45% answered that they enjoyed the fresh air and the mountains (ranked 1st) and 34% went for the snow (ranked 2nd).

The complete study and detailed results are available from HolidayPirates on request, a full set of infographics can also be provided.

About HolidayPirates Group

The HolidayPirates group is one of the fastest growing travel companies in Europe. The business has websites in Great Britain, Germany, France, Italy, the Netherlands, Austria, Poland, Spain, Switzerland and the USA. Prospective customers will find the best travel deals collated from numerous third party sites. The multi award winning website is updated numerous times on a daily basis and covers flights, package holidays and the hotel sector. In addition, there is information on special promotional campaigns as well as train and bus travel. Each of the travel portals belonging to the HolidayPirates group works completely independently of the relevant operators and partners. In 2016 the portal won the “Momentum Award” as well as the “Best and Most Popular Website of the Year” in the travel and leisure category, it was also awarded “Rising Brand of the Year” by Travolution Awards. The HolidayPirates group, operated in partnership with the e-commerce startup 6Minutes Media, currently employs around 170 staff in offices in London, Berlin, Sevilla, Boston, Lyon and Belgrade.

Press Contact
Pauline Bénéat
press@holidaypirates.com
+49 (0) 3034 655 4671

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