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  • Therese Rahm

    Communication Director


    +46 70 595 56 10

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    From fresh fibres to fresh ideas – Holmen Invercote Touch in full bloom

    [Holmen_2025_Blomma124_WEBB_FINAL.jpg] Holmen Invercote Touch, the latest member of the iconic Invercote family, is a welcome addition for brands that want to create premium packaging products with a natural look and feel.  To showcase its possibilities, Holmen has created a product sample shaped like a flower. It’s an explosion of colour, design and special effects – and shows off the paperboard’s unique tactile qualities.  “We wanted to demonstrate what can be achieved with Invercote Touch,” says Maria Blohm, Project Manager Print and Product at Holmen. “We created this piece as

    New uncoated paperboard enables superior packaging and graphical applications with a natural touch

    Invercote Touch is a brand-new, unique, uncoated paperboard that enables brands to create premium packaging products that have a natural look and feel. With the same technical characteristics as other products in the Invercote family, Invercote Touch delivers a tactile experience without compromising on performance. Invercote Touch, an innovative uncoated paperboard, is designed to meet the growing demand for sustainable and visually appealing packaging materials while maintaining excellent printability. The latest addition to the Invercote portfolio, the new uncoated product

    Fully recyclable premium gift box created through collaboration

    The Flock Box is a new packaging concept that combines natural fibre flocking technology with paperboard to create a fully recyclable premium gift box. The concept demonstrates how collaboration across the value chain drives the development of sustainable packaging solutions. A plastic-free packaging concept, the Flock Box, is a new sustainable gift box solution ideal for numerous applications, such as cosmetics, electronics and jewellery, which require a luxury presentation and unboxing experience. The Flock Box concept has been developed by four companies – Holmen Iggesund,

    Holmen Iggesund invests in the future of packaging

    Our aim here at Holmen Iggesund has always been to work closely with brands and other partners across the value chain. To advance this further, we have created a new department. Showcasing how its collaborative approach will help meet customer needs, the Future Packaging department is developing packaging with exciting new fibre-based concepts.“We see that brand owners are looking for new ways of packaging,” says Hein van den Reek, Director Future Packaging at Holmen Iggesund. “They want their packaging to be more sustainable. One way to do that is to replace fossil materials like plastics.

    Limited-edition sample box from Holmen Iggesund sparks packaging dialogue

    Holmen Iggesund’s new sample box, Touching Tomorrow, invites customers to discover materials, techniques and designs through a portfolio featuring the works of some very talented photographers and printing experts. Choosing the right packaging material is crucial for brands, not only to cater for the demands of their product, but to meet environmental targets as well. Holmen Iggesund’s new sample box guides and inspires brand owners in making the right selection and helps them to be a part of what’s next in packaging. “We wanted to explore how the packaging of tomorrow might

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