Sustainable paper increases the potential of printed advertising

· European consumers trust printed communication, new research shows · One in three consumers feel paper from sustainable forests is important · Shift from print to digital could have negative impact on consumer spending[Print_Magazine,-Brochure,-Poster,-Flyer-print.jpg] A steady drop in printed communication doesn’t reflect what consumers want. To them, flyers, direct mail and brochures play an important role in their decision-making process. This is a key point in the German study – Prospektmonitor 2025. Similar conclusions can be found in research from the UK and the