Limited-edition sample box from Holmen Iggesund sparks packaging dialogue
Holmen Iggesund’s new sample box, Touching Tomorrow, invites customers to discover materials, techniques and designs through a portfolio featuring the works of some very talented photographers and printing experts. Choosing the right packaging material is crucial for brands, not only to cater for the demands of their product, but to meet environmental targets as well. Holmen Iggesund’s new sample box guides and inspires brand owners in making the right selection and helps them to be a part of what’s next in packaging. “We wanted to explore how the packaging of tomorrow might